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Your Website and Inbound Marketing: Why They Need Each Other

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Just like any relationship, your website and inbound marketing need to work together to make your business succeed. To help you reach your goals, inbound marketing must undergo four stages.

  1. Attract – In this stage, you turn strangers into visitors and get to know each other.
  2. Convert – You have to convince them that you’ve got what they’re looking for so they’ll stick around.
  3. Close – Going through your products and information, they give in and become your customers.
  4. Delight – Happy customers turn into promoters. They spread the good word giving you free advertisement.

Sounds easy to achieve, right? Not quite.

Attracting relevant traffic might be easy with the help of keyword-optimised content, social media marketing, and paid social advertising. However, if the rest of your website is not optimised for search or your user experience is poor, don’t expect amazing outcomes.

A website created for your user’s needs and optimised for search can make a huge impact on your inbound results. Focus on optimisation so that users can find it easily. Consider these following areas:

Don’t know where to start? Here is a list of essentials that will help make your inbound and content marketing successful.

Your Website: To DIY or Not

Basic

Your website needs basic necessities to function well with your content marketing effort. These are:

Intermediate

If you’ve gone past the basics, you can move up the scale and apply these strategies to get more traffic to your site:

Advanced

Now, you’re ready to level up. What do you need when you’ve reached this stage?

Conclusion

A well-planned and properly executed inbound marketing helps you earn the attention of your customers. It also makes your company easy to be found and draws customers into your business. Do it correctly and your prospects will surely find their way to your website and make your business soar.

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