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The Fool-Proof Approach to Growth-Driven Web Design

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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If you are looking for a web design approach that can deliver results and bring measurable value to your business, the answer lies in a Growth-Driven Design. What is Growth-Driven Design and how can it produce better results and grow your business?

Growth-Driven Design is the smarter, more agile, and data-driven approach that minimizes the errors that traditional web design makes. It creates a huge potential for you and your business so you shouldn’t even think twice about having a web design or redesign using this innovative, growth-driven approach.

Your Website: To DIY or Not

Why Traditional Web Design is Heading Out the Door

Your website plays more roles than you realize.

  1. It is your best marketing asset and centrepiece of your marketing activities.
  2. It is where you drive all your marketing efforts.
  3. It is the first place that prospects go to when looking for information about your products or services.
  4. It is your best salesperson.

Now let’s take a look at the traditional website design process.

After its launch, a website typically sits idle with no updates for 1.5 to 2 years. How can you let something you’ve spent all your time and budget on remain unchanged for years? If you do small improvements like adding blogs or landing pages, well, they don’t count.

Accept the Fact That Change is Constant

Now that you’ve been enlightened, the time has come to embrace a quick and agile web design that produces better results and ROI. This is where Growth-Driven Design comes in. It is a completely new approach and way of thinking when it comes to building and growing your website.

Growth-Driven Design has its benefits:

Stages of Growth-Driven Design Phase One

Now, how do you approach a Growth-Driven Design? Let’s divide the approach into two phases and here are the three stages you have to follow for phase 1:

  1. Come up with your strategy – This is where you set a solid foundation to build your Growth-Driven Design taking into consideration the following:
  1. Create a wishlist – Next, you come up with a wishlist using your strategy takeaways together with your team. Set your existing website aside and brainstorm for creative and innovative ideas that will create an impact on your site. Include the following factors:

You are not expected to implement all the ideas you have come up with at once. Some may even remain to be a “wish”. The important thing is to gather all your goals together setting aside money, time, and development skill issues. This will help you in implementing your strategy and you can add or remove items as you go along.

  1. Create a wishlist – Next, you come up with a wishlist using your strategy takeaways together with your team. Set your existing website aside and brainstorm for creative and innovative ideas that will create an impact on your site. Include the following factors:

Stages of Growth-Driven Design Phase Two

As previously discussed, once you have launched your Launch Pad website, continuous improvement starts. Your wishlist should be re-evaluated, implemented, and updated regularly. They should revolve around your personas, providing value to each of them who visits your site. To make sure you don’t skip a step, follow these:

  1. Plan – Identify the most impactful items to implement. To do this, you must identify the following:

Your action items should do the following:

Prioritize your wishlist to high, medium, and low based on their impact on the goal of the website and value to the user. Pick the one with the most impact and implement it then you can go back for another!

  1. Develop – Get everyone on the team working and start implementing your most impactful items on the site. Each of these action items should be considered an experiment to see the impact it has on the performance of the website. Measure your experiments by setting up validation tracking around the metrics outlined in the action item. Once your experiment goes live on the site, develop a marketing campaign such as blogging to drive traffic to that section and start collecting data. During this time, build and schedule that marketing campaign with your marketing team.
  2. Learn – Review the data you collected about your visitors then use the information to validate or disprove the hypothesis on your action item card. Disseminate the positive information to everyone within the organization using a structured system for publishing. This way, you can easily reference back to it.
  3. Transfer – In this last step, you have to transfer all relevant information to other parts of your business. Look for useful patterns and proofs that they can implement in their activities. Put your recommendations together, host a meeting, and brainstorm for ways to integrate and translate the ideas into fruition.

Repeat everything

Now that you’re able to successfully complete a cycle, go back to the beginning and plan the next one. Your goal is to get better results and more insights about your visitors with each cycle. Keep in mind that the more cycles you complete, the more impact it will have on your website.

Adopting the flexible Growth-Driven Design methodology has produced huge success to companies utilizing it. Growth-Driven Design is the smarter approach to your website so start implementing it now.

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