SEO stands for search engine optimisation. SEM stands for search engine marketing.

On the face of it, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords. Those search engines reward you with higher rankings. Result: more people finding you means more revenue!

The closer you are to the top of the rankings, the more people see your website. It’s in the execution that SEO becomes more complex. You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your site offers the answers to users’ questions and you’re a trusted resource for information.

To boil it all down, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 90% of your customers use the internet to find products and services.

Stay one step ahead of Google and you’re two steps ahead the competition. Google is constantly changing its ranking algorithms and keeping up with this moving target can be a major roadblock to SEO success. SEO that’s not up to date can lead to falling rankings, fewer leads and shrinking revenue. But this shouldn’t stop you from investing in SEO. Done right, it can do absolute wonders to your bottom line. We’ve put endless research into getting best practice SEO techniques down to a fine art. Our team taps into Google’s powerful tools and analytics to craft strategies that deliver targeted, high quality traffic to your site.

Looking to nail down top spot? Quality SEO is about employing intelligent strategies that emphasise the specific needs of your customers. We harness the ability of SEO to specialise in a particular niche or a specific location or region. This demonstrates your brand’s authority, so Google looks on your site more favourably, increasing your chance to claim the top spot of highly-relevant searches.

Always remember that SEO isn’t a one-size-fits-all solution.

Every website needs a unique strategy that takes its current state, its competition, and its industry into account. We don’t use a catch-all strategy like “we’ll build links and add content”, we know that’s not going to cut it

We will take an in-depth look at your website before deciding on a specific strategy. Our first step will be to conduct a website analysis/competitor analysis or examine your website to find the best keywords to target and build a strategy around that.

Ask us more about our strategies! We’re only a phone call away.

You probably won’t like the answer to this one.

It requires an in-depth strategy and constant tweaking. Results can take several months to come by. But the right strategy both gets those results and ensures that they last for a long time.

“Instant” results generally come from bad backlinks and poor content. That means flooding your website with both of these things to get a quick boost. And it’ll often work… for a little while. Then the search engines’ algorithms catch on. That is how you get penalised by Google.

It all comes down to the old adage – if it sounds too good to be true, it probably is.

You end up with the traffic that wants to buy what you’re selling. But how do we get there? Say you do a little investigating and notice your search engine rankings have plummeted. Visitor numbers are shrinking. No one’s finding you on Google and it’s clearly affecting sales.

Time for an SEO overhaul. Our gurus will get you back on track. It starts with a comprehensive site audit, even before we ask you to sign the dotted line. We present our findings, with reports on the SEO and content factors affecting your rankings and conversions. You can also size up the SEO performance of your competitors. Having harvested the data, we outline the most effective strategies for regaining traction and driving better quality traffic to your site.

Once you’ve given the green light, we get cracking on an intensive long-term SEO campaign. We conduct in-depth research into the keywords that signify ‘I’m ready to do business’ within your target audience. Each page of your site is optimised for ideal keyword placement.All of your content is refined to include elements that appeal to search engine algorithms. We also engage in building quality links that boost your authority and trust rating with Google and Bing.