Phil Maw Survey & Drafting
We partnered with Unique Kitchens and Joinery to create a modern, bright and simple website experience, one that both exites and delights their website visitors.
Telling the brand story
Unique Kitchens & Joinery are a young and vibrant team, full of energy and drive and we wanted to bring that feeling to the website. They create beautiful kitchens, bathrooms, living areas, outdoor areas, robes and laundries, along with a few other services.
The branding of UKJ is quite dark, being a solid orange on a dark blue background, our creative strategy surrounding the design of the website was to utilise this to our advantage and to deliver their branding message. We also wanted the website design to be bright, clean and simple so the user could find what they wanted with a single click.
The approach to developing the website was to create interactive elements on the website through hover effects, bright buttons and images that move on scroll. We also had the idea of utilising video to engage the website visitor as soon as they visited the website, video is by far one of the best ways today to engage the web audience.
The UKJ team also needed an online booking system to syncronise with their teams calendar, this allowed people to only book on days and times they had set available. This integration instantly brought in a flood of online bookings upon launching the website and reduced their phone calls significantly.