Does running a restaurant leave you with a lot of free time?
It’s no secret that restaurants have razor-thin margins and long paths to profitability. Will all that weighing on your mind, can you really take the time to focus on SEO as well?
The truth is that you can hardly afford not to pay attention to SEO. It’s an integral part of any marketing strategy, and good SEO can have a major impact on your bottom line.
If you’re just diving into the world of restaurant SEO, you might feel overwhelmed. SEO is about trying many different things in conjunction to see what works. If you’re trying to get your restaurant’s Google ranking to move up the page, you may have to try a few different things.
In the article below, you can find different strategies for improving your search ranking. Read on to learn how you can boost your restaurant website’s SEO.
Try to Find Backlink Partnerships
Google likes to see that other websites link to your website. When another website links to yours, that’s called a backlink. Google sees backlinks as proof that your website is an authority on a given topic.
The logic is that if other websites are linking to your website, your website must be worth seeing. You can boost your business’s Google ranking by building backlinks.
To build backlinks, reach out to other businesses and ask to swap links. This means you will post a link of theirs on your website in exchange for them posting a link or yours on their website.
Another way to get backlinks is to write content for sites that publish articles. This way, you can put whatever backlinks you want in your article and possibly get your restaurant name featured in your author byline. Be sure to use backlinks in addition to other SEO best practices to achieve a higher restaurant Google ranking.
Create Fresh, Original Content On Your Website
The more you update your site with fresh content, the more Google will crawl the site to analyse the new content. You can add new pages or create a blog section that you update with new articles each month. This fresh content is where you can add the keywords that you want to rank for and hopefully improve Google ranking for these specific pages.
If you are going to write blogs for your site, be sure to use best practices for search engine optimisation. It’s important to have a keyword in the first paragraph and in headers throughout the article. Be sure to also include both inbound links (to your own website) and outbound links (to other websites).
Optimise for Local Search Results
The restaurant industry is unique in that almost every restaurant is a local business. This has ramifications for SEO. If you’re trying to get your website to appear on the first page when people search for “restaurants near me”, you’re going to have to pay attention to local SEO.
This means paying attention to review sites like Yelp as well as your Google My Business page. The Google My Business page is the box that appears on the right side of search results when people search for your restaurant.
You can add images, update restaurant hours, add an address, and more. The more up-to-date and accurate your Google My Business profile, the more useful it will be to potential customers. Having a strong Google My Business profile will help increase your website’s click-through rate, a metric that is discussed more in the next section.
Reviews and Ratings Affect Your Restaurant Google Ranking
As a restaurant owner, you’re likely aware that it’s important to have strong reviews online. Most restaurant owners don’t know that ratings and reviews can actually have an impact on their website’s search ranking. It all has to do with the website’s click-through rate.
The more people click on your website, the higher you rank in Google. This is because Google uses the click-through rate to determine whether or not a website is worth showing to people on the search results page. This is where ratings and reviews come into play.
The better your reviews, the more likely it is that a potential customer will click on your website URL. You should be sure to ask for Google Reviews, as these will show up alongside your Google My Business page.
However, it’s important to get ratings and reviews on other websites too, as every positive review helps increase the chances that someone will click on your website.
Make Sure Your Website Is Mobile-Friendly
It’s not enough to just have a good desktop website. With more and more searches happening on mobile devices, it’s vital that your website be optimised for a user-friendly experience on mobile.
Google doesn’t like websites that load slowly, or that have a poor user interface. If you’re trying to rank your restaurant higher up on the search results page, be sure to test the site thoroughly on mobile devices.
You’re Ready to Boost Your Search Engine Ranking
While there’s no one-size-fits-all solution to a poor search ranking, there are a lot of different strategies out there for those looking to rise in Google rankings. It’s important to remember, however, that all these SEO strategies take time.
To see how we’ve helped a local restaurant increase their Google rankings and sales, check out this case study for Andy’s Kitchen.
If you’re looking for help with your restaurant’s Google ranking, you can get in touch with our SEO experts for a consultation.