Owning a restaurant can be a highly lucrative business endeavor. It should come as no surprise, though, that you will need to take steps to stand out from your competitors.
One of the best ways to do so is to capitalise upon professional restaurant photography. We’ve put together a short guide that details all the benefits that this service can provide.
Let’s get started.
It Establishes a Solid First Impression
More often than not, your target audience will research your restaurant on the Internet in order to get a better idea of the experience they will have. They will likely want to take a look at your menu, and they may even browse your past reviews.
If they have never been to your restaurant before, you only have a few seconds to make a good first impression online. This means that you need to have high-quality, professionally shot photos.
In contrast, having low-quality photos (or no photos at all) is often offputting to potential customers. Under many circumstances, you will find that you miss out on a large amount of revenue and long-term customer relationships.
Food Photography Is a Powerful Marketing Tool
A significant amount of research has been conducted regarding how photography can be used to the benefit of a restaurant. After all, there’s a reason that every restaurant commercial aims to capture the highest quality culinary footage possible.
Professional restaurant photography will allow you to showcase your finest meals to your audience. In some circumstances, the photos might look so good to your online users that they immediately decide to visit your location.
It Tells Your Brand Story
Not all restaurant photography has to be of the food. In fact, much of the content should be of the restaurant itself.
Providing your audience with insight into your facility can go a long way when it comes to telling your brand story.
For example, let’s assume that a particular restaurant has been family-owned for the past 80 years. The current owner might place a black-and-white photo of the original location next to a contemporary photograph of the current location.
This immediately establishes the restaurant’s brand and serves as a captivating way to get your audience interested. The same can be said for a restaurant that wishes to show off its sophisticated nature, relaxed atmosphere, etc.
It Helps With Search Engine Optimisation
In general, restaurant photography will help with search engine optimisation in two ways:
- Your website will be more appealing to users
- You can use keywords within your alternative image text
By incorporating professional restaurant photography throughout your restaurant’s website, your audience is likely to stay on pages for a longer amount of time. This lets Google know that the content they are engaging with is both relevant and of high quality.
Over time, you will likely find that your website ranking significantly increases.
Additionally, your audience will be able to immediately see these photos on Google’s results when they search the name of your restaurant. But, this is only possible if you have added these photos to your Google My Business account.
You can visit this resource to learn more about how to create one.
How You Can Capitalise Upon Restaurant Photography
It’s important to keep in mind that simply taking photos won’t get you the results that you desire. You will need to use them effectively in order to reach your goals.
Let’s take a look at how you can do so.
Choose a Specific Style
Establishing a specific style for your professional food photography can significantly improve your branding. For example, your restaurant may have a laid-back, jazzy atmosphere that your customers overwhelmingly enjoy.
You can use photography to help your online users understand what they can expect from their experience at your restaurant. But, your photography should align with the overall style of your facility, and you’ll want your pictures to showcase food and atmosphere in an appropriate way.
To elaborate, you wouldn’t shoot photographs for a sophisticated restaurant the same way you would shoot photography for a beach bar.
Share Your Photos on Social Media
There’s no question that you should have these photos on your website. But, you can also take advantage of the utility that social media is able to provide.
Sharing high-quality photography of the restaurant with your social followers is a great way to drastically increase your exposure. This is especially true if your followers happen to share your content with others.
Under the right circumstances, you can even exponentially increase the number of people who would typically see your content through social media marketing.
Showcase Your Best Photos on Your Homepage
You should always showcase the best photos from your collection on your homepage. This will allow you to provide the best first impression possible once users make it to your website.
It's also worth including photos of your staff on your homepage to help establish your restaurant as a welcoming environment. So, don’t neglect this obligation – it will help you get the most out of your professional photography services.
Professional Restaurant Photography Can Be Game-Changing
Ensure that you keep the above guidelines in mind when deciding whether or not restaurant photography is right for you. From here, you’ll be able to take full advantage of the service and hit metrics you previously thought were impossible.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.