Pros and Cons Between Doing Social Media Marketing Yourself

Pros and Cons Between Doing Social Media Marketing Yourself

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

Share on facebook
Share on google
Share on twitter
Share on linkedin

A lot of businesses, brands, and individuals have embraced social media platforms such as Facebook or Instagram so that consumers can notice their product or services online. Social media allows you to reach people locally and as far as internationally. If you are a business owner planning to run your own marketing strategy, it is important to have a good understanding of the characteristics of your target audience so you will be able to personalize your messages and resonate with them appropriately.

Social media platforms can boost your brand’s overall visibility. However, handling your marketing strategy across the different platforms may be overwhelming. Should you hire an agency to do the nitty-gritty work for you? Let’s find out.

Your Website: To DIY or Not

Role Of A Social Media Marketing Agency

In order for companies to have an active digital presence, they need an active social media presence plus a good marketing strategy to reach their business goals. This is why the creative experts at social media agencies have a big role to fulfil. What jobs and responsibilities do they perform on a daily basis?

  • Create a monthly content plan for different clients from different industries
  • Keep up-to-date on the latest industry news and trends
  • Engage with users online, replying to their comments and queries
  • Come up with new post/blog ideas, schedule, and publish them
  • Follow up on emails and calls
  • Find ways to gain higher engagement metrics

How a Social Media Agency Can Benefit You

A social media marketing agency handles a business’ social media publishing activities including the creation of social media content such as blog posts, videos, and events. How can they help business owners like you?

  • Gives you more time to run your business by taking care of the projection and maintenance of your brand value. They are experts when it comes to creating association and fostering trust with your company, product, or service, promoting the positive images of your brand, without compromising brand values.
  • Saves you money by eliminating the need to having your in-house marketing team. Hiring new employees with full-time salaries can cost you a lot more as compared to having a fixed monthly cost with agencies.
  • Saves you time by eliminating the need to have your people trained since agencies already have an extensive set of expertise and experience and know their way around social media. They are also used to working with different kinds of industries.
  • Are always collaborating, generating new ideas, and coming up with specific marketing strategies to achieve your business objective. Every business needs a customized strategy and that’s what they do.

Establishing a partnership with a social media agency will allow you to scale up your specific goals and grow your business.

Pros of DIY Social Media Marketing

DIY social media marketing comes with an increased workload but it works for some small businesses. What benefits can one get with a DIY strategy?
  • Cuts a major cost in your expenses. Doing your own marketing, having a small in-house social marketing team, or outsourcing an employee will save you money.
  • Allows you to learn and come up with everything from scratch. You will get the chance to think of a unique idea and plan an effective strategy. You’ll also get to design creative layouts and write your content, publish posts, communicate with your audience and reply to their comments.
  • Gives you the chance to learn how to analyse your own campaign data and other social media marketing metrics and statistics.
  • Lets you spend more time with your followers thus giving you mandatory time for social activities. Engaging with your audience will build their trust and make them more aware of your business.

Cons of DIY Social Media Marketing

While handling your own social media marketing may sound grand, it does have its downside:

  • You have to do everything all by yourself. Although there are social media marketing tutorials that can teach you how each platform works and what type of content to produce for each of them, you have to hustle double-time to learn the process while still having to focus on your products and services. This will take valuable time away from you and sacrifice both ends.
  • It gives unrealistic expectations. In doing your own social media marketing, you have to set appropriate key performance indicators (KPI) in order to meet your target return on investment (ROI). This entails time, commitment, effort, and interest. Lacking in any of these will lead to less productivity and poor results.
  • It’s costly than you think. Once you learn how to publish posts on social media, you’ll learn that running ad campaigns aren’t free. Social media agencies have the right tools and are knowledgeable on social media expenses which will cost you much less in the long run.

Conclusion

DIY social media marketing may be rewarding but is a very tedious responsibility for business owners. With the time required to run a successful marketing plan, you won’t have much opportunity to focus on the more important stuff, which is ensuring your business is running smoothly and efficiently. So entrust a dedicated social media agency to do the work for you and they’ll constantly bring in newer and more valuable insights to create compelling campaigns and achieve real-driven results for your company.

FREE EBOOK

5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

Partner with Build Digital Growth for all your web design, social media and seo.
  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.

How to Boost Your Productivity with a Personalised Social Media Content Calendar

How to Boost Your Productivity with a Personalised Social Media Content Calendar

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

Share on facebook
Share on google
Share on twitter
Share on linkedin

Maintaining a social media platform can be stressful at times, especially if you are running multiple ones. You need to keep them updated so your audience will stick around. This is why you should use a social media calendar.

Why a Social Media Calendar?

Red Bull, Disney Parks, National Geographic, and other big brands make use of a social media content calendar. Having one of your own will make your life easier. How? Let’s find out.

Keeps you organized thus saving you a lot of time

Planning your social media content ahead is a surefire way to keep yourself sane. Any writer knows that coming up with great content takes a lot of brainstorming and with a little push from your calendar, you can easily get your creative juices flowing. This also helps you avoid the pitfall of multitasking and getting lost in a sea of to-do lists.

A number of social media calendar tools such as Hootsuite’s planning tool can let you schedule posts ahead of time. This means you can basically get the posting done automatically.

Makes you post consistently

Consistency in posting your content can help increase your social media accounts’ likes and subscribers. You have to show up in your audience’s feed to keep them engaged and let them know you’re alive and kicking. This will also increase your organic reach and conversions. Make sure you populate your social media content calendar with a range of relevant topics that you can add or remove later on.

Minimizes invalid data, typos, and errors

Some of the things that make readers cringe are invalid content, typos, and grammar errors. Planning and preparing your posts ahead will give you more time to check your facts and proofread your text before it goes live. This will save you from a lot of embarrassment and establish your credibility.

Gives you more time to find and plan better social strategies

If you’re always running out of time to keep up with your social media content, you won’t be able to move beyond that. While other people are thinking of running an Instagram contest or looking for influencer partners or getting onboard LinkedIn, you’d be stuck cramming for content. Do your social media campaigns a favour and plan ahead.

Working along a schedule will also help you track what strategy works using your social media analytics. You can find the right type of content, format, post frequency, and best time of day to post for each social platform. You can experiment and improve along the way.

Never miss out relevant events and topics

Once you have your daily topics covered, you will be able to strategically observe global moments relevant to your audience.

Gives you more time to create high-quality content

Nowadays, it’s not surprising that there is a whole team of creative talent behind a social media post such as copywriters, designers, video editors, and photographers. They, too, will benefit from a social media content calendar allowing them to come up with their best. This will help push your marketing goals to the next level.

8 steps to creating a social media content calendar

Before filling your social media calendar with details, follow these simple steps to make them more effective:

1. Go through your social networks and content for fine-tuning.

Just like any business, your social platforms need to go through an audit. This can help you develop a clear picture of your current social media efforts, identify areas for improvement, and find opportunities for new strategies. You need to keep the following updated.

  • Profiles and accounts
  • Account security and passwords
  • Work assignee
  • Audience’s demographics and personas
  • Goals and KPIs
  • Areas for improvement

Keeping these updated will give you valuable information that’s unique to your audience, accounts, and brand. You can repeat your strategy for successful posts, campaigns, and tactics which can maximize your ROI.

2. Choose your social media channels

New social media platforms keep popping up on top of Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest. Find the time to stay on top of new developments and see which new social media platform your audience is getting on. This way, you’ll know if you need Instagram Threads or even TikTok. These will all depend on your audience’s demographics. Once you get the gist, review the best practices for each platform’s business marketing strategies so you’re up-to-date with new insights.

3. Map out data you need to track

As have mentioned earlier, you might have a number of people in your content creation team so this means you need more information output.

These might include:

  • The platform including specific formats such as feed post, IGTV, Story, poll, live stream, ads, and shoppable posts
  • Date and time including the time zone
  • The copy
  • Visuals including photos, videos, illustrations, infographics, and gifs
  • Link to assets
  • Link to published post
  • Affiliates including product launch, events, contests, general brand awareness, and customer service
  • Geo-targeting
  • Analytics report

You might also want to add details about your content like one-time or multiple-use, approved or not, posted or not, and organic or paid. If paid, you may also want to add your budget.

4. Establish a workflow

Now, it’s time to get things done.

You need to:

  • Plan how often you want to post on each channel.
  • Consider the best time to post per channel by referring to your analytics. Normally, the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek from Monday to Wednesday
  • Consider what your content ratio will look like. You can use the 80/20 ratio where 80% of your social media posts are informative, educational, and provides entertainment to your audience, while 20% is allotted for the promotion of your business
  • Assign who needs to approve posts and how communication will work there
  • Consider the process for brainstorming new content, including assignment and creation
  • Document everything and keep it in an easy-to-access place in your social media calendar spreadsheet
  • Keep a guidelines tab that contains useful resources in your calendar

5. Store your content in a reliable library

A lot of people will vouch that content and visuals should not only be accessible on one’s computer but also on mobile. Keep them orderly so you easily find them. They should be stored in a reliable content repository, media resource database, or digital asset bank as some people call them.

Whether you opt to use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software, your social media content library should have the following important features:

  • Enough space for large files
  • Accessible from your phone as well as your computer
  • Has privacy features but can be easily shared
  • Provides links to individual files so they’re just a click away once on your calendar

Set it up in a way that you can easily find what you’re looking for.

6. Start crafting your posts

If you want to get more ideas on what your posts should cover, you can consider:

  • Your teammates, which can help build a personal connection with your audience
  • Video content such as Stories on Facebook and Instagram, Snapchat, IGTV, YouTube, LinkedIn, Facebook, Instagram live video, Tik Tok, and In-feed videos on Facebook, Instagram, LinkedIn, Twitter, Pinterest
  • Company news, articles, and blog posts
  • Market data, industry news, and infographics
  • Behind-the-scene stories and product peeks
  • Events, contests, and giveaways
  • Gifs, animations, memes, and quotes
  • Product and customer photos
  • Guest and influencer posts
  • Client feedback and press mentions
  • Polls, surveys, and questions
  • Tips and tricks
  • Twitter conversations
  • Evergreen blog posts

7. Invite your team to review and use their feedback to improve

Ask the people who will be using your social media content calendar every day to check its functionality. Make sure they have the password and know how to find, download, and upload files. Set up a meeting and get their feedback so you can improve on it.

8. Start publishing and scheduling future posts

Once you’ve covered everything mentioned above, you can sit down and start publishing your content. If you are pressed for time to manually publish on a daily basis, a calendar with scheduling function will answer to your needs.

Useful social media content calendar apps and tools

If you are not yet familiar with the popular social media content calendar apps and tools that every content writing team uses, here are 3 favourites:

Google Sheets

Google’s productivity tools have saved a lot of people from losing their sanity. Use them to create your own personalised calendar or use a template.

Trello

Trello allows you to add as many cards and files as you want. You can also personalize your theme, get notifications, set due dates, and create calendar commands among other useful features.

Hootsuite Planner

Hootsuite Planner allows you to get your visual overview and all your assets such as copy, visuals, and links in one place. You can also schedule a post or publish directly from the calendar with just a click of a button.

Now that we have laid out the game plan, engage with your followers with a social media content calendar and watch your brand flourish!

Let's have a chat about your social media today.

Partner with Build Digital Growth for all your web design, social media and seo.
  • Please tell me a little about your business and what you are trying to achieve so I can see if we are a good fit.