First, ask yourself if the keywords you’re planning to use will be valuable to your visitors. They need to be relevant to your content to keep visitors engaged on your website while providing the value they are looking for.
Like everything else, Google has the answer when it comes to what’s the best and most relevant keyword to use. The goal is to match the keyword to your intent. You can use these free tools to help you do so.
- Google AdWords Keyword Planner tool – Google Keyword Planner is designed for advertising but it’s the best place to begin your organic keyword research. You can base your search on your product or service, your competitor’s landing page, or a specific product category. What does the Keyword Planner do?
- Gives you ideas for new keywords and ad groups.
- Show search volume and other useful metrics for a list of keywords, or group them into ad groups.
- Give you traffic forecasts for a list of keywords.
- Use an existing keyword list to get new ideas.
Keyword Planner also helps in determining which keywords are better to target organically or use with advertising if you plan on doing SEO and paid-advertising together.
- Moz Keyword Explorer – Like other keyword research tools, Moz’s Keyword Explorer can help you figure out the keywords people are searching and ranking for, the demand for certain keyword searches, and the strength of competitors against your target keywords. When you use Moz’s Keyword Explorer, you can see:
- Standard volume and keyword difficulty metrics
- Relative click-through rate (CTR) of the organic results on a SERP
- Importance of the keyword to your campaign
- A combination of all keyword metrics
Moz’s Keyword Explorer generates its data based on Keyword Planner, Google Suggest, and Related Searches. It is perfect if you already know the keywords you’re targeting but are just looking into more insight.
- LSI Graph – If you already know the main target keyword for your content but need alternatives to avoid keyword stuffing, LSI Graph is the best place to go to.
One of the good things about LSI Graph is that it has an easy to use interface. You just have to enter your keyword into the search bar and it’ll present you with a list of related keywords that have been previously searched for.
To help you evaluate keyword statistics which will get you ahead of the competition, you have to learn these things:
- Volume – This is the number of times a given keyword is searched for. The stats can be based on monthly data but may also vary depending on the tool you’re using.
- Keyword difficulty (KD) – This gives you an estimate of how difficult it would be to rank organically for a specific keyword.
- Cost per click (CPC) – This is the average price that users pay for an ad that’s triggered by a keyword search.
- Competition – This tells you how many advertisers are using a given keyword to display their ads.
Analyze the stats to determine your keyword selection. Volume isn’t always the answer. A mid-length or longer-tail keyword will be easier to rank for and provide more context since 50% of the search queries are four words or longer. This makes it simpler to target with page content.
A good idea would be to target a keyword that has a good amount of volume with an easy to medium level of difficulty. This will allow you to rank as highly as possible without having to compete against other websites.