12 Tips That Will Make Your SEO Strategy Successful

12 Tips That Will Make Your SEO Strategy Successful

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Is your SEO strategy failing? Well, you can always blame it on Google and claim that it’s beyond your control. However, we have bad news and good news. The bad news is, your SEO is failing because you’re doing it wrong. The good news is, we are here to help you set it on the right track using these strategies:

Your Website: To DIY or Not

1. Use Updated Tactics

SEO is always changing so you need to keep up with the updated SEO algorithms of Google and other search engines. How?

  • Avoid content machines - Content marketing works but large quantities of low-quality content don’t. So think twice about content machines. You have to make sure your posts are addressing your users’ questions which will help Google show your page in the SERPs.
  • Use the Skyscraper Technique - If you’re creating little pages that rank for one specific long-tail keyword, it can let you down. Instead, do topic-based keyword research, find comprehensive content, work on improving it and making it your own, and share it.
  • Use Fresh and Alternative Keywords - If you’re stuffing your content with keywords and not place them in a useful context, they do not only fail to work but keyword stuffing can get you a Google Penalty.
  • Build Useful Links - High-quality links from an authoritative source can help your SEO strategy. See strategy Number 7 below for more.

2. Boost Your Website User Experience (UX)

You need to increase your UX so that customers and visitors would spend at least 10 minutes on your site. This will help Google rank you high. How?

  • Improve Your Site Speed - Every second it takes to load a page is equivalent to lost sales so make sure to speed up your load time. Check your site speed using PageSpeed Insights which is a free Google tool.
  • Use More Media - Interactive or engaging images on your website can help improve dwell time. Include videos, images, and charts as well as take advantage of white space to help increase user experience.
  • Use Accurate Article Headlines - Your headlines should precisely describe what the page is about. Give your readers exactly what you say you will.

One more thing you have to keep in mind is that you should optimize your website for your customers, not for Google. They are the ones buying from you, not Google!

3. Install Analytics and Goal Tracking

Analytics and goal tracking programs can provide you with all the information you need to determine what’s working – and what’s not – on your site. This is why you need to set it up. You can begin by setting up Google Analytics and Google Search Console and track the following elements in Google Analytics:

  • New or unique visitor conversion
  • Sources of incoming traffic
  • Interactions per visit (pages/sessions)
  • Return visitor conversion
  • Value per visit
  • Bounce rate
  • Lead generation costs (costs per conversion)
  • Exit pages
  • Page views
  • Average session duration

Tracking these can help you look into the past to see the effect of previous choices on your current performance. Once you get the hang of it, you can learn advanced settings and other tools that can help grow your business.

4. Get a Loyal Following

If you are competing against big brands, you might find it hard to rank well so you need to stop depending entirely on SEO. Building a loyal following is one of the keys to success. Together with a user-friendly website, interactive and engaging media, and up to par site speed, you’ll generate leads in no time.

5. It’s Okay to Stop Focusing on Keywords

Modern SEO has changed and super specific long-tail keywords don’t work anymore. So how do you go about it?

  • Produce Great Content - Make sure you thoroughly answer all the questions that your customers are asking. Keep your content up-to-date with a personal style. Once you do this, you shouldn’t have too much trouble gaining a following which will help grow your brand.
  • Associate Yourself with Bigger Brands - You can do this through guest posting on the sites of industry leaders, having an influencer on your podcast, or other creative ways you can think of. Trade the deal with something useful for them that you can do really well.
  • Tell a Great Story -. Build a bond with your audience by telling relatable stories. Gaining a following this way can help you beat your competitors with superb SEO.

6. Target Keywords With High Search Volume

It is important to measure keyword search volume, no matter how hard it is to do. Make sure that each of the keywords you’re targeting has a search volume that’s consistent with your website goals before you start working on your campaign.

Using keywords that are searched for by regular users, even if it is a fairly high-difficulty keyword, should rank for some keywords. You can go back and check your post after six months to see which keywords have stuck. Revamp, upgrade, and reoptimize for those.

7. Build the Right Links

High-quality, natural-looking links are crucial to land you on the top of SERPs. Building links using spammy profiles and link promotions is not a good idea. Therefore, you should avoid the following when building links:

  • Link Directories - Links placed in a directory won’t fool Google. They don’t have any value so stop using them.
  • Links in Footers - If you see a website linking to you externally from the footer, it could be harmful so you should disavow them in your Google Search Console. However, Google can assess which links can be trusted so most sites do not have to use this tool.
  • NoFollow Links - If you’re planning to do a guest post in exchange for a link back to your website, make sure to ask if your link will be followed. You can check this yourself by downloading the Chrome extension “NoFollow” and it will box any nofollow link in red.
  • Low DA Website - Links from websites with low domain authorities won’t hurt you, but won’t boost your website either. You can check the DA of a website by downloading the MozBar Chrome extension which will allow you to see it in Google’s SERPs. Once logged in, you can also see the DA under the URL at the top of a website’s page.
  • You can also login to SEMrush to see the links you already have. Click Backlinks > Referring Domains > drop-down arrow next to the number under authority score > DA
  • Irrelevant Topic - Make sure the links that are pointing to your website are in the same niche as you are. This will help make Google see you as a major authority in your industry.
  • Reciprocal Links - Though top-ranking pages do this, it is against Google’s guidelines so avoid “I’ll link to you if you link to me” scenarios.

8. Stop Over-Optimizing Your Anchor Text

Make sure your anchor text is not an exact match with the URL or title as this might give you problems. Use no more than 50% of SEO keywords in your anchor text and use varying keywords to avoid being dinged for manipulation. Here is an example of an over-optimized anchor text:

We offer the best flower delivery in the USA at the lowest price ever!
Link to www.example.com/best-flower-delivery-in-the-USA

How do you do it correctly while still including the keywords?

We offer one of the most sought after flower delivery services at competitive pricing.
Link to www.example.com/best-flower-delivery-in-the-USA

Here, you can see that the keyword has been expanded and takes up only a percentage of the anchor text.

9. Understand Your Target Audience

Good SEO begins by identifying your target audience and knowing what their needs are. This can help you select the right keywords and the right SEO techniques that will bring positive results. It will give you a complete picture so make sure to get to know your ideal customers on an intimate and personal level.

10. Use Social Media

Social media are powerful sites with increasing daily social shares and relative user authority in the Google ranking algorithms. Without one, you will leave out plenty of search traffic which is what you are looking for. They can also help improve brand search volume by helping people remember your label. Take a look at how social media helps an SEO campaign:

  • Creative, informative, and inspiring content is published.
  • Content is shared and linked to.
  • Social media collects followers while the site gains traffic.
  • A community grows around the brand.
  • Consistent interactions made through social media and authoritative SEO reinforces the brand reputation.
  • Search engines index the website higher.
  • Users find the site organically through search engines.

Even if social media users don’t click on your post initially, there is a high chance they’ll remember, go back, and search for it.

11. Don’t Ignore Your Customers

When customers engage with your website and talk about your brand in the social sphere, it gives you a tremendous amount of important information that you can use in your SEO strategy. This is why you should listen to them!

What do you look out for? Pay special attention to the keywords that they are using to describe your brand and how they navigate through your website. They may dictate the keywords you target in both your internal and external link-building campaigns.

12. Be Patient

SEO results don’t happen overnight. If you don’t see your desired results in the timeframe you have set, keep going using the best practices you have learned. You will get there sooner or later.

Your Brand Story, It Matters

Your Brand Story, It Matters

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Are you creating a new brand or revitalizing your existing one? Keep in mind that a smart business needs to speak and connect with its market and good branding is an important tool for this communication. Not only will your brand story help you reach larger and new audiences but it will also set you apart from your competitors.

Your Website: To DIY or Not

Brand development is more than just an eye-catching logo and a website

Branding is how to you speak to your customers. It is about creating a story, lifestyle, and experience around your product or service for your customers and audience. To be effective, it needs to highlight your business’ principles, values, and mission and strengthen your promise.

Look at one of Australia’s most enduring Agricultural brands

Change is constant and no business can standstill. The surviving ones will always be those that have adapted to the changing market place. A good example is RM Williams which had taken stock and remained current in order to adapt to the new global retail landscape. They were traditionally known for their classic riding boot and has now evolved to include green and blue leathers and even biker boots.

An essential part of this evolution was preserving the substance of the brand which is based on authenticity, honesty, and craftsmanship. To communicate this in a modern way, they worked on their packaging, creative work, and product development.

By preserving the true, proud Aussie essence of the brand through storytelling and video content, they were able to take the product online and grow. Their boots, accessories, and clothing can be seen in the paddock as well as the boardroom all over the world.

Empower yourself with brand clarity

The most important thing is to know who you are and why you get out of bed each day. Identify your company’s personality and tone of voice. How do you go about speaking to your customers? These factors can guide everyone working in your business and unite them to your brand’s cause. Employees are more likely to feel that same pride and work in the same direction to achieve the goals you have set when they understand your mission and reason for being. It can also help you make decisions and keep you on track.

Why you should consider rebranding

Like most businesses, your company may have grown or evolved beyond its original mission. Are you looking to reach a new audience and broaden your appeal? By rebranding, you will also be able to reposition your brand, look at your strategy, and see how this is communicated.

There may be some parts of your brand story worth keeping. You can easily determine which ones are irrelevant, and which needs to be tweaked. It all depends on how it is presented as media and digital channels evolve. You can always ask your web developer to help you make wise decisions.

Tell your brand’s story using impactful visual communication

Once you have decided on which strategy will work for you, your web developer can easily work with you to ensure that your logo, colour scheme, images, written and video content are consistent. You should also make sure that you do what your brand says it will. Customers value honesty and integrity and by delivering on your promises, your brand is going to stay around for a long time.

Why You Should Make Google My Business Your Business

Why You Should Make Google My Business Your Business

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Google My Business (GMB) is the successor to Google Places and was launched in 2014. Since then, local businesses have been using it to extend their reach in local search and connect with new customers. It features an extended functionality of the Google Places program, giving you control over how your business appears on Google properties like Search and Maps.

Your Website: To DIY or Not

How a Google My Business Listing Can Help You

If you are a new player in local SEO, creating and optimizing a Google My Business (GMB) listing is a smart move. It can help improve your visibility and effectively showcase your brand to the local market. With a GMB listing, your business will show up when consumers search for “near me” or “close by” searches which have grown more than 900% in over two years time. What’s more? 50% of those searches end up in a store visit. In terms of local mobile searches, an in-store or online purchase results 78% of the time.

These numbers show that when consumers search for a local service, they have already made up their mind about buying and are just looking around for the best provider of the product or service they are searching for. GMB helps you be one of their top choices.

What a GMB Listing Does

When you create a listing with Google My Business, maximize its use and take complete control over the visibility of your business name, business locations, and operating hours. Doing so ensures three things:

  • You make your business visible and make it show up in relevant local searches.
  • You present your brand effectively with a high-quality listing drawing more customers to you.
  • Your business is easy to find and contact in GPS systems using the information you provide such as phone or email.

What’s more? GMB allows you to keep track of customer reviews and respond to them, add photos of your products, and learn more about how people are searching for your business. You end up not just being visible but learn how to be competitive with other business in your area and stand out from them.

The Cost of Google My Business

Surprise! Google My Business is free of charge. Yes, you heard it right. All you have to do is create an account and verify your information to get started. Then, you can regularly update your information as you go along, optimizing your profile to draw in more customers and see where you stand in local search. Want to advertise? You can use Google Ads to promote your products or services and increase their visibility in Google Search.

8 Easy Steps to Creating Your Free Google My Business Listing

Now let’s get started and create your very own Google My Business listings in 8 easy steps. You can always verify and edit it later on.

  • Log in to your existing Google account - Create your GMB listing using your existing Google account which will have administrator rights over the listing moving forward. Make sure that your account recovery and security measures including two-factor authentication are in place so you can always retrieve your account in case anything goes wrong. Recovering a breached Google account is a complicated process and you don’t want to go through that.
  • Go to the Google My Business page - Once you’re on the GMB page, look for the “Manage now” button at the upper right-hand corner and click it. You can also log in to your Google account here if you haven’t done so. You will then be taken to a new page where you will be asked to input the details of your business.
  • Create your account and input your business name - If you have a Google My Places listing, a drop-down menu will show and let you select your previously enrolled business name.
  • Input the details of your location - Here, you will provide the physical location of your business, if any. If you click “Yes,” the “Next” button will take you to another page where you’ll be asked to provide your business address. Make sure it's an accurate one so that searchers can easily locate you.
  • Inform Google all the locations your service covers - If you provide home services such as pest control, home cleaning, and appliance repair or services requiring no specific location such as car towing, emergency car lockout services, and shuttle services, make sure you input all the areas you cover so you don’t miss out on search queries that would otherwise be applicable to you.
  • Choose your business category - On the business category page, make sure you choose the right option so that Google can sort your business and show it for relevant industry searches.
  • Input your business’ contact details - Here, you provide your business phone number and website address. Don’t have a website? Google can provide you with a free, basic auto-generated website.
  • Ensure the correctness of your details and submit - Click “Finish” to submit when done. You can always go back and edit your information anytime.

Ways to Verify Your GMB Listing Information

There are several ways in which Google can verify all the information in your Google My Business listing. These are:

  • By postcard - Wouldn’t it be nice to receive a postcard via snail mail? Google can verify your GMB through this method. You just have to provide an address, typically your business address, where they can send it to you. It should arrive 4 to 5 days after your request, and once you receive it, follow the instructions and use the verification code included therein to complete the task. If the postcard never arrives or you misplaced it, you can always request for a new one in your Google My Business account.
  • By phone/text - This is way faster than the postcard method but unfortunately, not all businesses are eligible for phone/text verification. However, if you qualify, then you'll be in the system in a matter of minutes. To do this, log into your GMB account and select verification by phone. You’ll receive a verification code and instructions via text message to complete the task.
  • By email - Again, not all businesses are eligible for email verification. If you are, log into your GMB account and select the “Verify by email” option. You’ll receive an email with a verification button that will take you to the verification page.
  • Bulk multi-location verification - Service businesses that handle customers in multiple locations and agencies attempting to verify locations for different businesses are not eligible for GMB bulk multi-location verification.

The verification process for companies and franchises with more than ten locations can be time-consuming and may lead to listing mistakes which not good for the business nor Google. A filled out verification form with the business name, country, operation locations, contact names, and company information is required for this. A Google Account Manager should also be accessible to help in the process. Need more information about bulk verification in Google My Business? Read Google’s help document.

How to Optimize Your Google My Business Listing

Optimizing your Google My Business listing is very important if you want to attract more customers. It will help you show up first in search engine results pages (SERPs) since you will become a business that Google tends to recommend.

How do you start? Log in to your GMB account and click the “Info” button from the sidebar. Input as much information as you can for your customers. These include:

  • A profile photo for your business
  • Your service area
  • Your operating hours
  • Your phone number
  • Calendar and holiday information
  • The year your business was established
  • Your website URL
  • Wheelchair access
  • Wi-fi access

Providing your information establishes your credibility thus helping potential customers make the decision to eventually choose you.

Your Google My Business Photos

The photo you display on your Google My Business listing plays a big part in its optimization. It also creates a first impression with new customers, so it is important that you choose your photos wisely and appropriately. Now, let’s discuss the different photos that are required from you:

  • Your Google My Business cover photo - Your GMB cover photo is the largest and most important photo that shows up in your listing. It is also the most visible to customers who are checking out your business. To be effective, it should accurately show a picture of your location, product, or service.
  • Google My Business profile photo - Your GMB profile photo shows up next to your business name whenever you upload a new photo, respond to a review, and share a new post. Most companies usually use their logo for their GMB profile photo, which you can also do.
  • Other photos - Uploading as many photos as you’d like to your GMB account can help would-be customers understand your business better. You can upload photos of your place of business, your products, your team delivering your service, and your satisfied customers with your product. These are very helpful in helping you connect with new customers.

Google My Business Videos

You can also upload videos to your GMB listing. To ensure that your uploads go without a glitch, keep these in mind:

  • It must be 30 seconds or shorter.
  • It must be 100 MB in size or smaller.
  • It must be 720p in resolution or higher.

Short business introductions and descriptions of your product or service are also a great way to introduce interested local customers to your business and help you stand out from the competition.

Google My Business Reviews

Google My Business allows you to monitor and respond to reviews from your customers. Whether positive or negative, responding to reviews in a professional manner can help establish a connection, especially with satisfied customers. This section is one of the first places that potential customers go through to learn more about your business and read what others have to say about your business so make sure to display professionalism all the time.

A Powerful Local SEO Tool

Google My Business is an easy-to-set-up and powerful tool for local businesses. Aside from being able to display eye-catching photos and videos, it gives them the ability to communicate with their customers and build bridges. Make sure to utilize this tool to the fullest by keeping your information up to date and Google will do the rest.

4 Qualities a Creative Agribusiness Designer Must Have

4 Qualities a Creative Agribusiness Designer Must Have

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Choosing a good designer to provide you with creative services is very important, especially if you are in the agricultural business. They should have a deep understanding of the culture that is built on values nesting on tradition, honesty, and entrepreneurship. More important than sharing the unique story, they should also know how to preserve this while connecting with the audience.

Your Website: To DIY or Not

Not Your Ordinary Designer

What do you look for when investing in creative services for your agribusiness?

1. Superior talent and expertise

The way design is delivered is constantly evolving. It is therefore important that the designer you choose is updated on the latest technologies and can work with any form of media.

2. A tailored approach to design

Not all businesses are alike and it takes more than pretty pictures to get your word out. A good designer knows how to dig deep into your market to make you stand out from the competition. They should know how to make independent research before coming up with the final design for your agribusiness.

3. A proven track record in the agriculture sector

Look for a designer with whom you have a good rapport. A smooth contractor-client working relationship will produce the best solutions to meet your business needs.

4. A friendly design team

While handling your own social media marketing may sound grand, it does have its downside:

Conclusion

Establishing your company’s branding, creating and updating your website and marketing materials, and devising a marketing strategy to attract your ideal customers are the main reasons you are hiring a designer. Make sure you choose the right one for the job.

How Your Industrial Company can Deal with Marketing Challenges Head-on

How Your Industrial Company can Deal with Marketing Challenges Head-on

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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With the onset of digitisation, the way buyers research potential solutions to their problems have completely changed. Traditionally, the role of marketing is to support the sales team with brochures and static website pages but that has changed inside out. Buyers are now capable of doing their own independent research online to give them all the information they need. This is why you need to be ready to cater to your customer’s searches and queries, whether online and off. So, how can the marketing team keep up with the streamlined, data-charged way of doing business?

Your Website: To DIY or Not

Ingredients of a superb industrial B2B marketing plan

To be able to keep up with digitisation, every industrial marketing manager should include the following in their marketing plan:

1. Content marketing

Most industrial organisations have marketing teams that manage trade show requirements, come up with materials for sales, produce and update brochures, help write proposals, and supported sales with promotions and campaigns on an ad-hoc basis. Most of these are content so experienced marketers can easily transition into producing data-driven and contextual ways of delivering content to potential buyers online.

To help you deliver the right message, it is important to understand your customer’s information needs and behaviour at every stage of the buying process. This can help you attract and nurture leads to sales-readiness and then hand them over to the sales team for a successful close. One local SEO strategy that you can use is to make sure that your site is optimised for local searches since most potential customers are always looking for suppliers that are close by. Make sure you get hold of the marketing strategy, automation tools, and data skills needed to help your industrial company rank well and get ahead of the competition.

2. Brand

Before the age of digitisation went full blast, the role of a website is to provide brochure support for the sales team. Now, it is used to attract, convert, and nurture buying leads. Most senior stakeholders in industrial marketing have been doing their thing for years, including personal selling which is a crucial role, and have a relatively small number of big customers. At present, industrial companies face the challenge of bridging the gap between the salesperson and the potential customer before they even come into contact since most of the communication is done online (via the web, social media, review sites, and industry peer networks.) It is therefore important to know the value of a strong brand which helps establish credibility, professionalism, and adaptability which in turn builds customer trust.

3. Account-Based Marketing

In an industrial environment, big-deal decision-makers are harder to reach via digital methods since they are further up the chain than regular the B2B, especially with accounts of more than $250,000. This is where Account-Based Marketing (ABM) comes in. This form of personalised, end-to-end marketing strategy and sales process concentrates resources on a target or a set of target accounts within a market. By finding a way to measure interest and create supporting content, this tailored sales and marketing approach will help you meet the needs of your target client and gives you a high chance of closing a deal.

Conclusion

Stakeholder engagement and support are key elements in launching a successful industrial B2B marketing. Start small and scale from there. Choose an industry vertical to do some account-based marketing or improve your website pages with UX-Design. With these essential industrial marketing tools, you can easily attain your marketing goals!

Pros and Cons Between Doing Social Media Marketing Yourself

Pros and Cons Between Doing Social Media Marketing Yourself

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of businesses, brands, and individuals have embraced social media platforms such as Facebook or Instagram so that consumers can notice their product or services online. Social media allows you to reach people locally and as far as internationally. If you are a business owner planning to run your own marketing strategy, it is important to have a good understanding of the characteristics of your target audience so you will be able to personalize your messages and resonate with them appropriately.

Social media platforms can boost your brand’s overall visibility. However, handling your marketing strategy across the different platforms may be overwhelming. Should you hire an agency to do the nitty-gritty work for you? Let’s find out.

Your Website: To DIY or Not

Role Of A Social Media Marketing Agency

In order for companies to have an active digital presence, they need an active social media presence plus a good marketing strategy to reach their business goals. This is why the creative experts at social media agencies have a big role to fulfil. What jobs and responsibilities do they perform on a daily basis?

  • Create a monthly content plan for different clients from different industries
  • Keep up-to-date on the latest industry news and trends
  • Engage with users online, replying to their comments and queries
  • Come up with new post/blog ideas, schedule, and publish them
  • Follow up on emails and calls
  • Find ways to gain higher engagement metrics

How a Social Media Agency Can Benefit You

A social media marketing agency handles a business’ social media publishing activities including the creation of social media content such as blog posts, videos, and events. How can they help business owners like you?

  • Gives you more time to run your business by taking care of the projection and maintenance of your brand value. They are experts when it comes to creating association and fostering trust with your company, product, or service, promoting the positive images of your brand, without compromising brand values.
  • Saves you money by eliminating the need to having your in-house marketing team. Hiring new employees with full-time salaries can cost you a lot more as compared to having a fixed monthly cost with agencies.
  • Saves you time by eliminating the need to have your people trained since agencies already have an extensive set of expertise and experience and know their way around social media. They are also used to working with different kinds of industries.
  • Are always collaborating, generating new ideas, and coming up with specific marketing strategies to achieve your business objective. Every business needs a customized strategy and that’s what they do.

Establishing a partnership with a social media agency will allow you to scale up your specific goals and grow your business.

Pros of DIY Social Media Marketing

DIY social media marketing comes with an increased workload but it works for some small businesses. What benefits can one get with a DIY strategy?
  • Cuts a major cost in your expenses. Doing your own marketing, having a small in-house social marketing team, or outsourcing an employee will save you money.
  • Allows you to learn and come up with everything from scratch. You will get the chance to think of a unique idea and plan an effective strategy. You’ll also get to design creative layouts and write your content, publish posts, communicate with your audience and reply to their comments.
  • Gives you the chance to learn how to analyse your own campaign data and other social media marketing metrics and statistics.
  • Lets you spend more time with your followers thus giving you mandatory time for social activities. Engaging with your audience will build their trust and make them more aware of your business.

Cons of DIY Social Media Marketing

While handling your own social media marketing may sound grand, it does have its downside:

  • You have to do everything all by yourself. Although there are social media marketing tutorials that can teach you how each platform works and what type of content to produce for each of them, you have to hustle double-time to learn the process while still having to focus on your products and services. This will take valuable time away from you and sacrifice both ends.
  • It gives unrealistic expectations. In doing your own social media marketing, you have to set appropriate key performance indicators (KPI) in order to meet your target return on investment (ROI). This entails time, commitment, effort, and interest. Lacking in any of these will lead to less productivity and poor results.
  • It’s costly than you think. Once you learn how to publish posts on social media, you’ll learn that running ad campaigns aren’t free. Social media agencies have the right tools and are knowledgeable on social media expenses which will cost you much less in the long run.

Conclusion

DIY social media marketing may be rewarding but is a very tedious responsibility for business owners. With the time required to run a successful marketing plan, you won’t have much opportunity to focus on the more important stuff, which is ensuring your business is running smoothly and efficiently. So entrust a dedicated social media agency to do the work for you and they’ll constantly bring in newer and more valuable insights to create compelling campaigns and achieve real-driven results for your company.

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5 Ways to Double Leads on Your Website

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How poor web design will affect your business

How poor web design will affect your business

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of small business owners tend to overlook the aesthetic appeal of their company website, focusing instead on social media which is understandably free and easy to setup. What they don’t know is that a great website helps extend their reach, increases brand awareness and reputation, and impacts their presence on the internet.

Your Website: To DIY or Not

Increasing Customer Conversion and Engagement​

A well-designed website sets the tone for your company’s culture, brand, and value. It is also helpful in boosting your SEO (search engine optimisation), increasing your website’s ranking. This then allows people to find your business on the internet with the help of your search engine’s algorithms.

Putting up your own website may be easy and save you some money at the beginning but it’s gonna cost you a lot in the long run, unless you really know what you’re doing. An unprofessional looking website will not convey a clear brand message and only hurt your reputation.

What are the characteristics of an organised, modern, and responsive website?

1. It Increases Customer Conversion/Engagement

Having a well-designed and well-organised website can help your customers quickly find what they are looking for. This will reduce the likelihood that they leave the site empty-handed. What tabs must your website visibly have and where should they be located?

  • Logo - this must be found at the left side of the web page and allows users to go back to the home page when clicked.
  • Contact - this tab must contain your complete contact information, located at the bottom of the page.
  • Social media icons - these must be at the top right of your website.

Once this has been set up, you can ask a few people to try navigating your website and ask for feedback on user experience. You can also use the A/B testing method which tests two groups of people using two slightly different versions of your website. Otherwise, keeping it clean and organised should be enough.

A study conducted on health websites allowed researchers to identify the trust factors that design elements and content give to web visitors. 94% of the participants claimed that the design elements made the most impact while 6% said the actual content had the most effect the website’s credibility. The data gathered from this study hold the same basic principles that can be applied to other industries. What elements should you avoid?

  • Slow-loading website pages
  • Hard-to-read small prints
  • Boring web design that lacks colour
  • Busy or complex layouts
  • Pop-up advertisements and flamboyant ads
Avoiding these pitfalls will ensure that you’ll get the conversions you want and need.

2. It Tells Your Company’s Story and Represents Your Brand

Your website directly reflects your branding so make sure to make it credible. It would also be helpful if you use the same colours and elements as your print marketing collateral such as brochures and digital ads which will help connect it to your brand and boost how users perceive it. A user-friendly website that is inviting also helps customers feel confident in your services and more likely to reach out to you. This increases their brand trust and likelihood for referral in the future.

How can your website be perceived as a credible one?

  • Looks professionally designed
  • Arranged in a logical way
  • Provides a useful set of frequently asked questions (FAQ) and answers
  • Provides articles/blogs containing citations and references
  • Shows author’s credentials
  • Provides an archive of past content (where appropriate)
  • Provides links to outside sources and materials
  • As up-to-date as possible
  • Frequently linked to by other credible sites

Your website’s content, as well as call-to-action, plays a major role when it comes to conversions. When writing CTA, consider using the word “free” which is said to increase sign up rate by 4.2%.

Well written and useful content is another characteristic a credible website has. If you want to further increase brand trust, share blogs on your social media channels occasionally. In doing so, users will perceive you as an industry leader, making them go to your website for advice and expertise.

3. It Is Built for Search Engine Optimisation

Based on a survey, 85% of consumers use Google to help them find information about products before they make a purchase. This is one reason why when considering a website build or redesign, it’s important to always have SEO in mind.

A lot of people have been applying parallax design on their websites. Parallax scrolling is a special scrolling technique where background images throughout a web page move slower than foreground images, creating an illusion of depth on a two-dimensional site. However, parallax scrolling is not good for SEO. Search engines like to see websites that provide several, content-rich pages to users. Parallax sites are usually just one or two pages at most and having multiple H1 headers on the same page which is not SEO friendly either.

A study also showed that 68% of users in the United States are using the internet using a smartphone. This is why content should be readable across multiple devices, browsers, and platforms. Moreover, when a user is using a mobile device and searching for a business or item, Google’s newest algorithm update prioritize those websites that have a responsive (mobile) website.

Colour in Web Design

4. It Has An Aesthetic Appeal

Every great website is designed with three important factors: logic, art, and creativity. A beautiful website makes its users unconsciously happy, making them stay longer and navigate more. Furthermore, a positive emotional appeal can turn into solid action.

Colour has a big influencing effect on the consumer buying behaviour and plays a major role in marketing products. According to a study, it accounts for 85% of the reason why someone decides to purchase a product. This is why you should consider your purpose and audience so you can use colours the right way.

  • Big bold red or blue fonts for headlines can help develop a feeling of trust.
  • Blue, purple, and green are preferred by women and they dislike grey, orange, and brown.
  • Blue, green, and black are preferred by men and they dislike purple, orange, and brown.
  • Yellow is used for warnings.
  • Green is ideal for environmental and outdoor products.
  • Orange is a fun colour that can create a sense of haste or impulse.
  • Black adds a sense of luxury and value.
  • Primary colours preferably red are best for your call to action.
  • Use a little bit of white here and there.

Conclusion

Your website’s design can make or break your online reputation so make sure to take advantage of the opportunity to make an impact on your audience. Invest in a professionally designed website to ensure your company’s success.

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5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

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How to Boost Your Productivity with a Personalised Social Media Content Calendar

How to Boost Your Productivity with a Personalised Social Media Content Calendar

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Maintaining a social media platform can be stressful at times, especially if you are running multiple ones. You need to keep them updated so your audience will stick around. This is why you should use a social media calendar.

Why a Social Media Calendar?

Red Bull, Disney Parks, National Geographic, and other big brands make use of a social media content calendar. Having one of your own will make your life easier. How? Let’s find out.

Keeps you organized thus saving you a lot of time

Planning your social media content ahead is a surefire way to keep yourself sane. Any writer knows that coming up with great content takes a lot of brainstorming and with a little push from your calendar, you can easily get your creative juices flowing. This also helps you avoid the pitfall of multitasking and getting lost in a sea of to-do lists.

A number of social media calendar tools such as Hootsuite’s planning tool can let you schedule posts ahead of time. This means you can basically get the posting done automatically.

Makes you post consistently

Consistency in posting your content can help increase your social media accounts’ likes and subscribers. You have to show up in your audience’s feed to keep them engaged and let them know you’re alive and kicking. This will also increase your organic reach and conversions. Make sure you populate your social media content calendar with a range of relevant topics that you can add or remove later on.

Minimizes invalid data, typos, and errors

Some of the things that make readers cringe are invalid content, typos, and grammar errors. Planning and preparing your posts ahead will give you more time to check your facts and proofread your text before it goes live. This will save you from a lot of embarrassment and establish your credibility.

Gives you more time to find and plan better social strategies

If you’re always running out of time to keep up with your social media content, you won’t be able to move beyond that. While other people are thinking of running an Instagram contest or looking for influencer partners or getting onboard LinkedIn, you’d be stuck cramming for content. Do your social media campaigns a favour and plan ahead.

Working along a schedule will also help you track what strategy works using your social media analytics. You can find the right type of content, format, post frequency, and best time of day to post for each social platform. You can experiment and improve along the way.

Never miss out relevant events and topics

Once you have your daily topics covered, you will be able to strategically observe global moments relevant to your audience.

Gives you more time to create high-quality content

Nowadays, it’s not surprising that there is a whole team of creative talent behind a social media post such as copywriters, designers, video editors, and photographers. They, too, will benefit from a social media content calendar allowing them to come up with their best. This will help push your marketing goals to the next level.

8 steps to creating a social media content calendar​

Before filling your social media calendar with details, follow these simple steps to make them more effective:

1. Go through your social networks and content for fine-tuning.

Just like any business, your social platforms need to go through an audit. This can help you develop a clear picture of your current social media efforts, identify areas for improvement, and find opportunities for new strategies. You need to keep the following updated.

  • Profiles and accounts
  • Account security and passwords
  • Work assignee
  • Audience’s demographics and personas
  • Goals and KPIs
  • Areas for improvement

Keeping these updated will give you valuable information that’s unique to your audience, accounts, and brand. You can repeat your strategy for successful posts, campaigns, and tactics which can maximize your ROI.

2. Choose your social media channels

New social media platforms keep popping up on top of Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest. Find the time to stay on top of new developments and see which new social media platform your audience is getting on. This way, you’ll know if you need Instagram Threads or even TikTok. These will all depend on your audience’s demographics. Once you get the gist, review the best practices for each platform’s business marketing strategies so you’re up-to-date with new insights.

3. Map out data you need to track

As have mentioned earlier, you might have a number of people in your content creation team so this means you need more information output.

These might include:

  • The platform including specific formats such as feed post, IGTV, Story, poll, live stream, ads, and shoppable posts
  • Date and time including the time zone
  • The copy
  • Visuals including photos, videos, illustrations, infographics, and gifs
  • Link to assets
  • Link to published post
  • Affiliates including product launch, events, contests, general brand awareness, and customer service
  • Geo-targeting
  • Analytics report

You might also want to add details about your content like one-time or multiple-use, approved or not, posted or not, and organic or paid. If paid, you may also want to add your budget.

4. Establish a workflow

Now, it’s time to get things done.

You need to:

  • Plan how often you want to post on each channel.
  • Consider the best time to post per channel by referring to your analytics. Normally, the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek from Monday to Wednesday
  • Consider what your content ratio will look like. You can use the 80/20 ratio where 80% of your social media posts are informative, educational, and provides entertainment to your audience, while 20% is allotted for the promotion of your business
  • Assign who needs to approve posts and how communication will work there
  • Consider the process for brainstorming new content, including assignment and creation
  • Document everything and keep it in an easy-to-access place in your social media calendar spreadsheet
  • Keep a guidelines tab that contains useful resources in your calendar

5. Store your content in a reliable library

A lot of people will vouch that content and visuals should not only be accessible on one’s computer but also on mobile. Keep them orderly so you easily find them. They should be stored in a reliable content repository, media resource database, or digital asset bank as some people call them.

Whether you opt to use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software, your social media content library should have the following important features:

  • Enough space for large files
  • Accessible from your phone as well as your computer
  • Has privacy features but can be easily shared
  • Provides links to individual files so they’re just a click away once on your calendar

Set it up in a way that you can easily find what you’re looking for.

6. Start crafting your posts

If you want to get more ideas on what your posts should cover, you can consider:

  • Your teammates, which can help build a personal connection with your audience
  • Video content such as Stories on Facebook and Instagram, Snapchat, IGTV, YouTube, LinkedIn, Facebook, Instagram live video, Tik Tok, and In-feed videos on Facebook, Instagram, LinkedIn, Twitter, Pinterest
  • Company news, articles, and blog posts
  • Market data, industry news, and infographics
  • Behind-the-scene stories and product peeks
  • Events, contests, and giveaways
  • Gifs, animations, memes, and quotes
  • Product and customer photos
  • Guest and influencer posts
  • Client feedback and press mentions
  • Polls, surveys, and questions
  • Tips and tricks
  • Twitter conversations
  • Evergreen blog posts

7. Invite your team to review and use their feedback to improve

Ask the people who will be using your social media content calendar every day to check its functionality. Make sure they have the password and know how to find, download, and upload files. Set up a meeting and get their feedback so you can improve on it.

8. Start publishing and scheduling future posts

Once you’ve covered everything mentioned above, you can sit down and start publishing your content. If you are pressed for time to manually publish on a daily basis, a calendar with scheduling function will answer to your needs.

Useful social media content calendar apps and tools

If you are not yet familiar with the popular social media content calendar apps and tools that every content writing team uses, here are 3 favourites:

Google Sheets

Google’s productivity tools have saved a lot of people from losing their sanity. Use them to create your own personalised calendar or use a template.

Trello

Trello allows you to add as many cards and files as you want. You can also personalize your theme, get notifications, set due dates, and create calendar commands among other useful features.

Hootsuite Planner

Hootsuite Planner allows you to get your visual overview and all your assets such as copy, visuals, and links in one place. You can also schedule a post or publish directly from the calendar with just a click of a button.

Now that we have laid out the game plan, engage with your followers with a social media content calendar and watch your brand flourish!

Let's have a chat about your social media today.

Partner with Build Digital Growth for all your web design, social media and seo.
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Rowena Smart Online Coaching

Rowena Smart eCommerce Web Design Mildura
Rowena Smart eCommerce Web Design Mildura

Rowena Smart Online Coaching

Expertise

Design

Development

Online Booking

Videography

We partnered with Unique Kitchens and Joinery to create a modern, bright and simple website experience, one that both exites and delights their website visitors.

Telling the brand story

Unique Kitchens & Joinery are a young and vibrant team, full of energy and drive and we wanted to bring that feeling to the website. They create beautiful kitchens, bathrooms, living areas, outdoor areas, robes and laundries, along with a few other services.

UKJ Web Design by Build Digital Growth
UKJ Custom Website Design

Creative approach

The branding of UKJ is quite dark, being a solid orange on a dark blue background, our creative strategy surrounding the design of the website was to utilise this to our advantage and to deliver their branding message. We also wanted the website design to be bright, clean and simple so the user could find what they wanted with a single click.

Unique Kitchen & Joinery Website Design

Development approach

The approach to developing the website was to create interactive elements on the website through hover effects, bright buttons  and images that move on scroll. We also had the idea of utilising video to engage the website visitor as soon as they visited the website, video is by far one of the best ways today to engage the web audience.

The UKJ team also needed an online booking system to syncronise with their teams calendar, this allowed people to only book on days and times they had set available. This integration instantly brought in a flood of online bookings upon launching the website and reduced their phone calls significantly.

The Pros And Cons of Building Your Own Website

Retail Web Design

The Pros And Cons of Building Your Own Website

Retail Web Design
Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A website is just like a house. Any homeowner would want it to be solid and functional from the ground up, with every room rightly in place. This is why they’d hire an architect, an interior designer, and a contractor to make sure it turns out the way they want and need it to be.

A lot of business owners, entrepreneurs, bloggers, and start-ups attempt to build their own websites. If you are thinking along the same line, consider the pros and cons of hiring a web designer before you do so.

Your Website: To DIY or Not

Why You Should Hire a Pro Web Designer

Why You Should Hire a Pro

1. It’s their forte.

Professional web developers spent a lot of time learning and honing their designing skills. They know the best practices, what needs to be done, and how to do it. They are also familiar with the functions of the different types of web platforms such as HubSpot, WordPress, Wix, Squarespace, and Shopify including tech support. This means no cramming and guesswork when it comes to your website.

2. They come with the right tools.

Building a functional and user-friendly website requires the right tools, software, and information for the best results. Skilled and professional web developers have invested and come complete with these tools to build an amazing website. They also know the right talent to create graphics, illustrations, and imagery as well as content, SEO, and analytics/reporting.

3. You end up with a professional-looking website users will love.

Professional web developers are likely to have encountered every possible glitch a website can have so you can be sure yours will be free from them. They also know minute details—such as the tiny URL icons—to make them look complete and professional.

What Hinders People From Hiring a Pro​ Web Designer

What Hinders People From Hiring a Pro

1. It comes with a fee.

Would you hire a hairstylist to cut and dye your hair or would you trust yourself to do it? Most people won’t. Getting your website built by a professional designer is going to cost money. It’s a skill that they have invested their time and money with.

2. It can’t be rushed.

Creating a website is an art and most professional web designers need time to get their creative juices flowing. They also have other clients lined up in a queue. Yes, people are actually getting their websites built professionally. A web design project will take some time as well as a number of edits and revisions. Give it around two months before reaching completion.

3. They might get scammed.

We all know that scammers are everywhere. There are also web designers who might not meet your expectations in the long run. The best way to avoid this is to do your own research, ask for references, and look through their portfolio. It is also a good idea to talk face-to-face or via voice call to see if you get good vibes with your ideal candidate. You might also want to have a written agreement drawn with a clear list of your expectations and requirements.

Why People DIY Their Website​

Why People DIY Their Website

1. They think it will save them money.

Building a DIY website is great because you get to work at your own pace and time. If it’s a rush, you can make it a top priority and put everything together in a short span of time. Otherwise, you can work on it on turtle pace—which might take forever.

2. They get to be their own boss.

Professional web developers don’t come with superpower mind-reading capabilities so building a DIY website saves people a lot of time spent on brainstorming and explaining about their business.

Why You Should Not DIY Your Website​

Why You Should Not DIY Your Website

1. Your website might turn out to be self-centred.

One of the drawbacks of building your own website is you might build it around yourself. Doing so will make your target persona lose interest, failing to convert them. Your website should be about your audience which the professional web developer knows how to address.

2. Leave it to the pro.

Professional web designers are called such because that’s what they are. Professionals. Unless you are one, leave the designing, development, content creation, and marketing in their capable hands. Focus on your products and services instead. Once they turn over the website to you, you can watch traffic and money pour in.

3. It will take you a lot of time.

Learning something new takes time. Creating your own website might be foremost on your mind but building your products and services will be more rewarding in the long run.

Conclusion

In this day and age, having the best products and services to offer will not ensure that a company reaches its business goals. People utilise the internet in search of their wants and needs and a user-friendly and professional-looking website will make sure you stay ahead of your competition.

FREE EBOOK

5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

Partner with Build Digital Growth for all your web design, social media and seo.
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