Pros and Cons Between Doing Social Media Marketing Yourself

Pros and Cons Between Doing Social Media Marketing Yourself

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of businesses, brands, and individuals have embraced social media platforms such as Facebook or Instagram so that consumers can notice their product or services online. Social media allows you to reach people locally and as far as internationally. If you are a business owner planning to run your own marketing strategy, it is important to have a good understanding of the characteristics of your target audience so you will be able to personalize your messages and resonate with them appropriately.

Social media platforms can boost your brand’s overall visibility. However, handling your marketing strategy across the different platforms may be overwhelming. Should you hire an agency to do the nitty-gritty work for you? Let’s find out.

Your Website: To DIY or Not

Role Of A Social Media Marketing Agency

In order for companies to have an active digital presence, they need an active social media presence plus a good marketing strategy to reach their business goals. This is why the creative experts at social media agencies have a big role to fulfil. What jobs and responsibilities do they perform on a daily basis?

  • Create a monthly content plan for different clients from different industries
  • Keep up-to-date on the latest industry news and trends
  • Engage with users online, replying to their comments and queries
  • Come up with new post/blog ideas, schedule, and publish them
  • Follow up on emails and calls
  • Find ways to gain higher engagement metrics

How a Social Media Agency Can Benefit You

A social media marketing agency handles a business’ social media publishing activities including the creation of social media content such as blog posts, videos, and events. How can they help business owners like you?

  • Gives you more time to run your business by taking care of the projection and maintenance of your brand value. They are experts when it comes to creating association and fostering trust with your company, product, or service, promoting the positive images of your brand, without compromising brand values.
  • Saves you money by eliminating the need to having your in-house marketing team. Hiring new employees with full-time salaries can cost you a lot more as compared to having a fixed monthly cost with agencies.
  • Saves you time by eliminating the need to have your people trained since agencies already have an extensive set of expertise and experience and know their way around social media. They are also used to working with different kinds of industries.
  • Are always collaborating, generating new ideas, and coming up with specific marketing strategies to achieve your business objective. Every business needs a customized strategy and that’s what they do.

Establishing a partnership with a social media agency will allow you to scale up your specific goals and grow your business.

Pros of DIY Social Media Marketing

DIY social media marketing comes with an increased workload but it works for some small businesses. What benefits can one get with a DIY strategy?
  • Cuts a major cost in your expenses. Doing your own marketing, having a small in-house social marketing team, or outsourcing an employee will save you money.
  • Allows you to learn and come up with everything from scratch. You will get the chance to think of a unique idea and plan an effective strategy. You’ll also get to design creative layouts and write your content, publish posts, communicate with your audience and reply to their comments.
  • Gives you the chance to learn how to analyse your own campaign data and other social media marketing metrics and statistics.
  • Lets you spend more time with your followers thus giving you mandatory time for social activities. Engaging with your audience will build their trust and make them more aware of your business.

Cons of DIY Social Media Marketing

While handling your own social media marketing may sound grand, it does have its downside:

  • You have to do everything all by yourself. Although there are social media marketing tutorials that can teach you how each platform works and what type of content to produce for each of them, you have to hustle double-time to learn the process while still having to focus on your products and services. This will take valuable time away from you and sacrifice both ends.
  • It gives unrealistic expectations. In doing your own social media marketing, you have to set appropriate key performance indicators (KPI) in order to meet your target return on investment (ROI). This entails time, commitment, effort, and interest. Lacking in any of these will lead to less productivity and poor results.
  • It’s costly than you think. Once you learn how to publish posts on social media, you’ll learn that running ad campaigns aren’t free. Social media agencies have the right tools and are knowledgeable on social media expenses which will cost you much less in the long run.

Conclusion

DIY social media marketing may be rewarding but is a very tedious responsibility for business owners. With the time required to run a successful marketing plan, you won’t have much opportunity to focus on the more important stuff, which is ensuring your business is running smoothly and efficiently. So entrust a dedicated social media agency to do the work for you and they’ll constantly bring in newer and more valuable insights to create compelling campaigns and achieve real-driven results for your company.

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5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

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How poor web design will affect your business

How poor web design will affect your business

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of small business owners tend to overlook the aesthetic appeal of their company website, focusing instead on social media which is understandably free and easy to setup. What they don’t know is that a great website helps extend their reach, increases brand awareness and reputation, and impacts their presence on the internet.

Your Website: To DIY or Not

Increasing Customer Conversion and Engagement​

A well-designed website sets the tone for your company’s culture, brand, and value. It is also helpful in boosting your SEO (search engine optimisation), increasing your website’s ranking. This then allows people to find your business on the internet with the help of your search engine’s algorithms.

Putting up your own website may be easy and save you some money at the beginning but it’s gonna cost you a lot in the long run, unless you really know what you’re doing. An unprofessional looking website will not convey a clear brand message and only hurt your reputation.

What are the characteristics of an organised, modern, and responsive website?

1. It Increases Customer Conversion/Engagement

Having a well-designed and well-organised website can help your customers quickly find what they are looking for. This will reduce the likelihood that they leave the site empty-handed. What tabs must your website visibly have and where should they be located?

  • Logo - this must be found at the left side of the web page and allows users to go back to the home page when clicked.
  • Contact - this tab must contain your complete contact information, located at the bottom of the page.
  • Social media icons - these must be at the top right of your website.

Once this has been set up, you can ask a few people to try navigating your website and ask for feedback on user experience. You can also use the A/B testing method which tests two groups of people using two slightly different versions of your website. Otherwise, keeping it clean and organised should be enough.

A study conducted on health websites allowed researchers to identify the trust factors that design elements and content give to web visitors. 94% of the participants claimed that the design elements made the most impact while 6% said the actual content had the most effect the website’s credibility. The data gathered from this study hold the same basic principles that can be applied to other industries. What elements should you avoid?

  • Slow-loading website pages
  • Hard-to-read small prints
  • Boring web design that lacks colour
  • Busy or complex layouts
  • Pop-up advertisements and flamboyant ads
Avoiding these pitfalls will ensure that you’ll get the conversions you want and need.

2. It Tells Your Company’s Story and Represents Your Brand

Your website directly reflects your branding so make sure to make it credible. It would also be helpful if you use the same colours and elements as your print marketing collateral such as brochures and digital ads which will help connect it to your brand and boost how users perceive it. A user-friendly website that is inviting also helps customers feel confident in your services and more likely to reach out to you. This increases their brand trust and likelihood for referral in the future.

How can your website be perceived as a credible one?

  • Looks professionally designed
  • Arranged in a logical way
  • Provides a useful set of frequently asked questions (FAQ) and answers
  • Provides articles/blogs containing citations and references
  • Shows author’s credentials
  • Provides an archive of past content (where appropriate)
  • Provides links to outside sources and materials
  • As up-to-date as possible
  • Frequently linked to by other credible sites

Your website’s content, as well as call-to-action, plays a major role when it comes to conversions. When writing CTA, consider using the word “free” which is said to increase sign up rate by 4.2%.

Well written and useful content is another characteristic a credible website has. If you want to further increase brand trust, share blogs on your social media channels occasionally. In doing so, users will perceive you as an industry leader, making them go to your website for advice and expertise.

3. It Is Built for Search Engine Optimisation

Based on a survey, 85% of consumers use Google to help them find information about products before they make a purchase. This is one reason why when considering a website build or redesign, it’s important to always have SEO in mind.

A lot of people have been applying parallax design on their websites. Parallax scrolling is a special scrolling technique where background images throughout a web page move slower than foreground images, creating an illusion of depth on a two-dimensional site. However, parallax scrolling is not good for SEO. Search engines like to see websites that provide several, content-rich pages to users. Parallax sites are usually just one or two pages at most and having multiple H1 headers on the same page which is not SEO friendly either.

A study also showed that 68% of users in the United States are using the internet using a smartphone. This is why content should be readable across multiple devices, browsers, and platforms. Moreover, when a user is using a mobile device and searching for a business or item, Google’s newest algorithm update prioritize those websites that have a responsive (mobile) website.

Colour in Web Design

4. It Has An Aesthetic Appeal

Every great website is designed with three important factors: logic, art, and creativity. A beautiful website makes its users unconsciously happy, making them stay longer and navigate more. Furthermore, a positive emotional appeal can turn into solid action.

Colour has a big influencing effect on the consumer buying behaviour and plays a major role in marketing products. According to a study, it accounts for 85% of the reason why someone decides to purchase a product. This is why you should consider your purpose and audience so you can use colours the right way.

  • Big bold red or blue fonts for headlines can help develop a feeling of trust.
  • Blue, purple, and green are preferred by women and they dislike grey, orange, and brown.
  • Blue, green, and black are preferred by men and they dislike purple, orange, and brown.
  • Yellow is used for warnings.
  • Green is ideal for environmental and outdoor products.
  • Orange is a fun colour that can create a sense of haste or impulse.
  • Black adds a sense of luxury and value.
  • Primary colours preferably red are best for your call to action.
  • Use a little bit of white here and there.

Conclusion

Your website’s design can make or break your online reputation so make sure to take advantage of the opportunity to make an impact on your audience. Invest in a professionally designed website to ensure your company’s success.

FREE EBOOK

5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

Partner with Build Digital Growth for all your web design, social media and seo.
  • This field is for validation purposes and should be left unchanged.