Pros and Cons Between Doing Social Media Marketing Yourself

Pros and Cons Between Doing Social Media Marketing Yourself

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of businesses, brands, and individuals have embraced social media platforms such as Facebook or Instagram so that consumers can notice their product or services online. Social media allows you to reach people locally and as far as internationally. If you are a business owner planning to run your own marketing strategy, it is important to have a good understanding of the characteristics of your target audience so you will be able to personalize your messages and resonate with them appropriately.

Social media platforms can boost your brand’s overall visibility. However, handling your marketing strategy across the different platforms may be overwhelming. Should you hire an agency to do the nitty-gritty work for you? Let’s find out.

Your Website: To DIY or Not

Role Of A Social Media Marketing Agency

In order for companies to have an active digital presence, they need an active social media presence plus a good marketing strategy to reach their business goals. This is why the creative experts at social media agencies have a big role to fulfil. What jobs and responsibilities do they perform on a daily basis?

  • Create a monthly content plan for different clients from different industries
  • Keep up-to-date on the latest industry news and trends
  • Engage with users online, replying to their comments and queries
  • Come up with new post/blog ideas, schedule, and publish them
  • Follow up on emails and calls
  • Find ways to gain higher engagement metrics

How a Social Media Agency Can Benefit You

A social media marketing agency handles a business’ social media publishing activities including the creation of social media content such as blog posts, videos, and events. How can they help business owners like you?

  • Gives you more time to run your business by taking care of the projection and maintenance of your brand value. They are experts when it comes to creating association and fostering trust with your company, product, or service, promoting the positive images of your brand, without compromising brand values.
  • Saves you money by eliminating the need to having your in-house marketing team. Hiring new employees with full-time salaries can cost you a lot more as compared to having a fixed monthly cost with agencies.
  • Saves you time by eliminating the need to have your people trained since agencies already have an extensive set of expertise and experience and know their way around social media. They are also used to working with different kinds of industries.
  • Are always collaborating, generating new ideas, and coming up with specific marketing strategies to achieve your business objective. Every business needs a customized strategy and that’s what they do.

Establishing a partnership with a social media agency will allow you to scale up your specific goals and grow your business.

Pros of DIY Social Media Marketing

DIY social media marketing comes with an increased workload but it works for some small businesses. What benefits can one get with a DIY strategy?
  • Cuts a major cost in your expenses. Doing your own marketing, having a small in-house social marketing team, or outsourcing an employee will save you money.
  • Allows you to learn and come up with everything from scratch. You will get the chance to think of a unique idea and plan an effective strategy. You’ll also get to design creative layouts and write your content, publish posts, communicate with your audience and reply to their comments.
  • Gives you the chance to learn how to analyse your own campaign data and other social media marketing metrics and statistics.
  • Lets you spend more time with your followers thus giving you mandatory time for social activities. Engaging with your audience will build their trust and make them more aware of your business.

Cons of DIY Social Media Marketing

While handling your own social media marketing may sound grand, it does have its downside:

  • You have to do everything all by yourself. Although there are social media marketing tutorials that can teach you how each platform works and what type of content to produce for each of them, you have to hustle double-time to learn the process while still having to focus on your products and services. This will take valuable time away from you and sacrifice both ends.
  • It gives unrealistic expectations. In doing your own social media marketing, you have to set appropriate key performance indicators (KPI) in order to meet your target return on investment (ROI). This entails time, commitment, effort, and interest. Lacking in any of these will lead to less productivity and poor results.
  • It’s costly than you think. Once you learn how to publish posts on social media, you’ll learn that running ad campaigns aren’t free. Social media agencies have the right tools and are knowledgeable on social media expenses which will cost you much less in the long run.


DIY social media marketing may be rewarding but is a very tedious responsibility for business owners. With the time required to run a successful marketing plan, you won’t have much opportunity to focus on the more important stuff, which is ensuring your business is running smoothly and efficiently. So entrust a dedicated social media agency to do the work for you and they’ll constantly bring in newer and more valuable insights to create compelling campaigns and achieve real-driven results for your company.


5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

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How poor web design will affect your business

How poor web design will affect your business

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A lot of small business owners tend to overlook the aesthetic appeal of their company website, focusing instead on social media which is understandably free and easy to setup. What they don’t know is that a great website helps extend their reach, increases brand awareness and reputation, and impacts their presence on the internet.

Your Website: To DIY or Not

Increasing Customer Conversion and Engagement​

A well-designed website sets the tone for your company’s culture, brand, and value. It is also helpful in boosting your SEO (search engine optimisation), increasing your website’s ranking. This then allows people to find your business on the internet with the help of your search engine’s algorithms.

Putting up your own website may be easy and save you some money at the beginning but it’s gonna cost you a lot in the long run, unless you really know what you’re doing. An unprofessional looking website will not convey a clear brand message and only hurt your reputation.

What are the characteristics of an organised, modern, and responsive website?

1. It Increases Customer Conversion/Engagement

Having a well-designed and well-organised website can help your customers quickly find what they are looking for. This will reduce the likelihood that they leave the site empty-handed. What tabs must your website visibly have and where should they be located?

  • Logo - this must be found at the left side of the web page and allows users to go back to the home page when clicked.
  • Contact - this tab must contain your complete contact information, located at the bottom of the page.
  • Social media icons - these must be at the top right of your website.

Once this has been set up, you can ask a few people to try navigating your website and ask for feedback on user experience. You can also use the A/B testing method which tests two groups of people using two slightly different versions of your website. Otherwise, keeping it clean and organised should be enough.

A study conducted on health websites allowed researchers to identify the trust factors that design elements and content give to web visitors. 94% of the participants claimed that the design elements made the most impact while 6% said the actual content had the most effect the website’s credibility. The data gathered from this study hold the same basic principles that can be applied to other industries. What elements should you avoid?

  • Slow-loading website pages
  • Hard-to-read small prints
  • Boring web design that lacks colour
  • Busy or complex layouts
  • Pop-up advertisements and flamboyant ads
Avoiding these pitfalls will ensure that you’ll get the conversions you want and need.

2. It Tells Your Company’s Story and Represents Your Brand

Your website directly reflects your branding so make sure to make it credible. It would also be helpful if you use the same colours and elements as your print marketing collateral such as brochures and digital ads which will help connect it to your brand and boost how users perceive it. A user-friendly website that is inviting also helps customers feel confident in your services and more likely to reach out to you. This increases their brand trust and likelihood for referral in the future.

How can your website be perceived as a credible one?

  • Looks professionally designed
  • Arranged in a logical way
  • Provides a useful set of frequently asked questions (FAQ) and answers
  • Provides articles/blogs containing citations and references
  • Shows author’s credentials
  • Provides an archive of past content (where appropriate)
  • Provides links to outside sources and materials
  • As up-to-date as possible
  • Frequently linked to by other credible sites

Your website’s content, as well as call-to-action, plays a major role when it comes to conversions. When writing CTA, consider using the word “free” which is said to increase sign up rate by 4.2%.

Well written and useful content is another characteristic a credible website has. If you want to further increase brand trust, share blogs on your social media channels occasionally. In doing so, users will perceive you as an industry leader, making them go to your website for advice and expertise.

3. It Is Built for Search Engine Optimisation

Based on a survey, 85% of consumers use Google to help them find information about products before they make a purchase. This is one reason why when considering a website build or redesign, it’s important to always have SEO in mind.

A lot of people have been applying parallax design on their websites. Parallax scrolling is a special scrolling technique where background images throughout a web page move slower than foreground images, creating an illusion of depth on a two-dimensional site. However, parallax scrolling is not good for SEO. Search engines like to see websites that provide several, content-rich pages to users. Parallax sites are usually just one or two pages at most and having multiple H1 headers on the same page which is not SEO friendly either.

A study also showed that 68% of users in the United States are using the internet using a smartphone. This is why content should be readable across multiple devices, browsers, and platforms. Moreover, when a user is using a mobile device and searching for a business or item, Google’s newest algorithm update prioritize those websites that have a responsive (mobile) website.

Colour in Web Design

4. It Has An Aesthetic Appeal

Every great website is designed with three important factors: logic, art, and creativity. A beautiful website makes its users unconsciously happy, making them stay longer and navigate more. Furthermore, a positive emotional appeal can turn into solid action.

Colour has a big influencing effect on the consumer buying behaviour and plays a major role in marketing products. According to a study, it accounts for 85% of the reason why someone decides to purchase a product. This is why you should consider your purpose and audience so you can use colours the right way.

  • Big bold red or blue fonts for headlines can help develop a feeling of trust.
  • Blue, purple, and green are preferred by women and they dislike grey, orange, and brown.
  • Blue, green, and black are preferred by men and they dislike purple, orange, and brown.
  • Yellow is used for warnings.
  • Green is ideal for environmental and outdoor products.
  • Orange is a fun colour that can create a sense of haste or impulse.
  • Black adds a sense of luxury and value.
  • Primary colours preferably red are best for your call to action.
  • Use a little bit of white here and there.


Your website’s design can make or break your online reputation so make sure to take advantage of the opportunity to make an impact on your audience. Invest in a professionally designed website to ensure your company’s success.


5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

Partner with Build Digital Growth for all your web design, social media and seo.
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How to Boost Your Productivity with a Personalised Social Media Content Calendar

How to Boost Your Productivity with a Personalised Social Media Content Calendar

Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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Maintaining a social media platform can be stressful at times, especially if you are running multiple ones. You need to keep them updated so your audience will stick around. This is why you should use a social media calendar.

Why a Social Media Calendar?

Red Bull, Disney Parks, National Geographic, and other big brands make use of a social media content calendar. Having one of your own will make your life easier. How? Let’s find out.

Keeps you organized thus saving you a lot of time

Planning your social media content ahead is a surefire way to keep yourself sane. Any writer knows that coming up with great content takes a lot of brainstorming and with a little push from your calendar, you can easily get your creative juices flowing. This also helps you avoid the pitfall of multitasking and getting lost in a sea of to-do lists.

A number of social media calendar tools such as Hootsuite’s planning tool can let you schedule posts ahead of time. This means you can basically get the posting done automatically.

Makes you post consistently

Consistency in posting your content can help increase your social media accounts’ likes and subscribers. You have to show up in your audience’s feed to keep them engaged and let them know you’re alive and kicking. This will also increase your organic reach and conversions. Make sure you populate your social media content calendar with a range of relevant topics that you can add or remove later on.

Minimizes invalid data, typos, and errors

Some of the things that make readers cringe are invalid content, typos, and grammar errors. Planning and preparing your posts ahead will give you more time to check your facts and proofread your text before it goes live. This will save you from a lot of embarrassment and establish your credibility.

Gives you more time to find and plan better social strategies

If you’re always running out of time to keep up with your social media content, you won’t be able to move beyond that. While other people are thinking of running an Instagram contest or looking for influencer partners or getting onboard LinkedIn, you’d be stuck cramming for content. Do your social media campaigns a favour and plan ahead.

Working along a schedule will also help you track what strategy works using your social media analytics. You can find the right type of content, format, post frequency, and best time of day to post for each social platform. You can experiment and improve along the way.

Never miss out relevant events and topics

Once you have your daily topics covered, you will be able to strategically observe global moments relevant to your audience.

Gives you more time to create high-quality content

Nowadays, it’s not surprising that there is a whole team of creative talent behind a social media post such as copywriters, designers, video editors, and photographers. They, too, will benefit from a social media content calendar allowing them to come up with their best. This will help push your marketing goals to the next level.

8 steps to creating a social media content calendar​

Before filling your social media calendar with details, follow these simple steps to make them more effective:

1. Go through your social networks and content for fine-tuning.

Just like any business, your social platforms need to go through an audit. This can help you develop a clear picture of your current social media efforts, identify areas for improvement, and find opportunities for new strategies. You need to keep the following updated.

  • Profiles and accounts
  • Account security and passwords
  • Work assignee
  • Audience’s demographics and personas
  • Goals and KPIs
  • Areas for improvement

Keeping these updated will give you valuable information that’s unique to your audience, accounts, and brand. You can repeat your strategy for successful posts, campaigns, and tactics which can maximize your ROI.

2. Choose your social media channels

New social media platforms keep popping up on top of Facebook, Instagram, YouTube, Twitter, LinkedIn, and Pinterest. Find the time to stay on top of new developments and see which new social media platform your audience is getting on. This way, you’ll know if you need Instagram Threads or even TikTok. These will all depend on your audience’s demographics. Once you get the gist, review the best practices for each platform’s business marketing strategies so you’re up-to-date with new insights.

3. Map out data you need to track

As have mentioned earlier, you might have a number of people in your content creation team so this means you need more information output.

These might include:

  • The platform including specific formats such as feed post, IGTV, Story, poll, live stream, ads, and shoppable posts
  • Date and time including the time zone
  • The copy
  • Visuals including photos, videos, illustrations, infographics, and gifs
  • Link to assets
  • Link to published post
  • Affiliates including product launch, events, contests, general brand awareness, and customer service
  • Geo-targeting
  • Analytics report

You might also want to add details about your content like one-time or multiple-use, approved or not, posted or not, and organic or paid. If paid, you may also want to add your budget.

4. Establish a workflow

Now, it’s time to get things done.

You need to:

  • Plan how often you want to post on each channel.
  • Consider the best time to post per channel by referring to your analytics. Normally, the best time to post on social media is between 9 and 12 a.m. EST, early in the workweek from Monday to Wednesday
  • Consider what your content ratio will look like. You can use the 80/20 ratio where 80% of your social media posts are informative, educational, and provides entertainment to your audience, while 20% is allotted for the promotion of your business
  • Assign who needs to approve posts and how communication will work there
  • Consider the process for brainstorming new content, including assignment and creation
  • Document everything and keep it in an easy-to-access place in your social media calendar spreadsheet
  • Keep a guidelines tab that contains useful resources in your calendar

5. Store your content in a reliable library

A lot of people will vouch that content and visuals should not only be accessible on one’s computer but also on mobile. Keep them orderly so you easily find them. They should be stored in a reliable content repository, media resource database, or digital asset bank as some people call them.

Whether you opt to use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software, your social media content library should have the following important features:

  • Enough space for large files
  • Accessible from your phone as well as your computer
  • Has privacy features but can be easily shared
  • Provides links to individual files so they’re just a click away once on your calendar

Set it up in a way that you can easily find what you’re looking for.

6. Start crafting your posts

If you want to get more ideas on what your posts should cover, you can consider:

  • Your teammates, which can help build a personal connection with your audience
  • Video content such as Stories on Facebook and Instagram, Snapchat, IGTV, YouTube, LinkedIn, Facebook, Instagram live video, Tik Tok, and In-feed videos on Facebook, Instagram, LinkedIn, Twitter, Pinterest
  • Company news, articles, and blog posts
  • Market data, industry news, and infographics
  • Behind-the-scene stories and product peeks
  • Events, contests, and giveaways
  • Gifs, animations, memes, and quotes
  • Product and customer photos
  • Guest and influencer posts
  • Client feedback and press mentions
  • Polls, surveys, and questions
  • Tips and tricks
  • Twitter conversations
  • Evergreen blog posts

7. Invite your team to review and use their feedback to improve

Ask the people who will be using your social media content calendar every day to check its functionality. Make sure they have the password and know how to find, download, and upload files. Set up a meeting and get their feedback so you can improve on it.

8. Start publishing and scheduling future posts

Once you’ve covered everything mentioned above, you can sit down and start publishing your content. If you are pressed for time to manually publish on a daily basis, a calendar with scheduling function will answer to your needs.

Useful social media content calendar apps and tools

If you are not yet familiar with the popular social media content calendar apps and tools that every content writing team uses, here are 3 favourites:

Google Sheets

Google’s productivity tools have saved a lot of people from losing their sanity. Use them to create your own personalised calendar or use a template.


Trello allows you to add as many cards and files as you want. You can also personalize your theme, get notifications, set due dates, and create calendar commands among other useful features.

Hootsuite Planner

Hootsuite Planner allows you to get your visual overview and all your assets such as copy, visuals, and links in one place. You can also schedule a post or publish directly from the calendar with just a click of a button.

Now that we have laid out the game plan, engage with your followers with a social media content calendar and watch your brand flourish!

Let's have a chat about your social media today.

Partner with Build Digital Growth for all your web design, social media and seo.
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The Pros And Cons of Building Your Own Website

Retail Web Design

The Pros And Cons of Building Your Own Website

Retail Web Design
Daniel Kelly

Daniel Kelly

Web Design & Digital Growth Specialist

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A website is just like a house. Any homeowner would want it to be solid and functional from the ground up, with every room rightly in place. This is why they’d hire an architect, an interior designer, and a contractor to make sure it turns out the way they want and need it to be.

A lot of business owners, entrepreneurs, bloggers, and start-ups attempt to build their own websites. If you are thinking along the same line, consider the pros and cons of hiring a web designer before you do so.

Your Website: To DIY or Not

Why You Should Hire a Pro Web Designer

Why You Should Hire a Pro

1. It’s their forte.

Professional web developers spent a lot of time learning and honing their designing skills. They know the best practices, what needs to be done, and how to do it. They are also familiar with the functions of the different types of web platforms such as HubSpot, WordPress, Wix, Squarespace, and Shopify including tech support. This means no cramming and guesswork when it comes to your website.

2. They come with the right tools.

Building a functional and user-friendly website requires the right tools, software, and information for the best results. Skilled and professional web developers have invested and come complete with these tools to build an amazing website. They also know the right talent to create graphics, illustrations, and imagery as well as content, SEO, and analytics/reporting.

3. You end up with a professional-looking website users will love.

Professional web developers are likely to have encountered every possible glitch a website can have so you can be sure yours will be free from them. They also know minute details—such as the tiny URL icons—to make them look complete and professional.

What Hinders People From Hiring a Pro​ Web Designer

What Hinders People From Hiring a Pro

1. It comes with a fee.

Would you hire a hairstylist to cut and dye your hair or would you trust yourself to do it? Most people won’t. Getting your website built by a professional designer is going to cost money. It’s a skill that they have invested their time and money with.

2. It can’t be rushed.

Creating a website is an art and most professional web designers need time to get their creative juices flowing. They also have other clients lined up in a queue. Yes, people are actually getting their websites built professionally. A web design project will take some time as well as a number of edits and revisions. Give it around two months before reaching completion.

3. They might get scammed.

We all know that scammers are everywhere. There are also web designers who might not meet your expectations in the long run. The best way to avoid this is to do your own research, ask for references, and look through their portfolio. It is also a good idea to talk face-to-face or via voice call to see if you get good vibes with your ideal candidate. You might also want to have a written agreement drawn with a clear list of your expectations and requirements.

Why People DIY Their Website​

Why People DIY Their Website

1. They think it will save them money.

Building a DIY website is great because you get to work at your own pace and time. If it’s a rush, you can make it a top priority and put everything together in a short span of time. Otherwise, you can work on it on turtle pace—which might take forever.

2. They get to be their own boss.

Professional web developers don’t come with superpower mind-reading capabilities so building a DIY website saves people a lot of time spent on brainstorming and explaining about their business.

Why You Should Not DIY Your Website​

Why You Should Not DIY Your Website

1. Your website might turn out to be self-centred.

One of the drawbacks of building your own website is you might build it around yourself. Doing so will make your target persona lose interest, failing to convert them. Your website should be about your audience which the professional web developer knows how to address.

2. Leave it to the pro.

Professional web designers are called such because that’s what they are. Professionals. Unless you are one, leave the designing, development, content creation, and marketing in their capable hands. Focus on your products and services instead. Once they turn over the website to you, you can watch traffic and money pour in.

3. It will take you a lot of time.

Learning something new takes time. Creating your own website might be foremost on your mind but building your products and services will be more rewarding in the long run.


In this day and age, having the best products and services to offer will not ensure that a company reaches its business goals. People utilise the internet in search of their wants and needs and a user-friendly and professional-looking website will make sure you stay ahead of your competition.


5 Ways to Double Leads on Your Website

5 Ways to Double Leads on Your Website

Let's have a chat about your website today.

Partner with Build Digital Growth for all your web design, social media and seo.
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