Selecting the right agency can be tricky and time-consuming—unless you know the right questions to ask.
So, your company is in need of a new website? Great! Now, the real work begins. Selecting the right web agency can be a tricky and time-consuming process—unless you know the right questions to ask. While you should always tailor your goals and expectations to your company’s specific wants and needs, we’ve compiled a list of 10 important questions you should always ask before signing on the dotted line.
Question 1: How Do You Measure the Success of Your Websites?
Every agency is sure to have a different answer for this one. Some may gauge their success by whether a project is completed on time. Others may hold off their celebrations until a site begins to show results. While there’s no right or wrong answer to the question, it will give you an idea of how the agency operates. The answer you should look for is the one that best suits what your company needs from the site itself.
Question 2: What Experience Do You Have in Our Company's Industry?
You should always ask about an agency’s over all experience. At the same time, you should also inquire about their level of experience in your industry. Just because an agency creates incredible sites, does not mean they will do the same for your company. If they only work with healthcare clients, they may not understand the needs of a tool-builder. Simply put, different industries demand different approaches. Every industry is unique and without the proper knowledge or experience, you’re company could end up with a flashy site that offers little to the target audience.
Question 3: What Are Your Core Competencies?
Question 4: Where Can I See Samples of Your Previous Work?
Question 5: How Are Timelines Built and Handled?
Knowing how an agency handles their timelines and project management should be a crucial factor in your decision-making process. Some agencies ask for 50% upfront and 50% upon delivery, while others set milestones. Choose the one that best suits your budget and delivery needs. At the same time, you should make sure the agency has the capabilities to appropriately manage your needs from beginning to end. Agencies that stretch themselves too thin tend to make room for errors.
Question 6: Who's Going to Run the Project?
Question 7: Are There Any Support Costs Associated with Building a Site?
Question 8: What Other Digital Mediums Are You Proficient In?
Is this agency proficient in creating web videos? What about managing social media accounts? If you’re building a site with specific features, the agency might be able to help. A well-rounded agency can assist in a range of needs. They can also offer trustworthy third-party vendors to assist with the elements they cannot handle. The right agency can deliver exactly what you need, without stretching their capabilities too thin.